Overview
With increasing emphasis on user privacy and stricter data regulations, SKAdNetwork and privacy postbacks have become essential solutions for enabling secure, privacy-compliant attribution in the mobile advertising ecosystem.
Two types of integration are available with AppsFlyer.
iOS 14 (Privacy Postback)
SKAdNetwork
Note :
Before proceeding with SKAdNetwork integration with AppsFlyer, ensure that you have completed the SKAdNetwork Setup with Apple in order to receive conversions on Trackier.
Your postbacks may vary depending on the integration you select.
For iOS 14 (Privacy Postback):
Why is this integration required?
Apple’s App Tracking Transparency (ATT) framework restricts user-level tracking on iOS devices. Privacy Postbacks allow AppsFlyer to share aggregated attribution data securely with Trackier without exposing personal user information.
This integration helps you:
Track installs and events from iOS users
Receive attribution data in a privacy-compliant manner
Measure campaign performance accurately
Maintain reporting continuity despite ATT restrictions
Step 1: Getting Privacy Postback From Trackier
You can find the AppsFlyer integration requirements in the Trackier platform by following the steps below:
Go to Automation from the left-hand side of the dashboard.
Click on Integration and select Mobile App Tracking.
Click on Setup Instructions under AppsFlyer.
Choose the Advanced Privacy Postback.
Step 2: Confirm Trackier receives parameters from the publisher
AF Macro | Trackier Parameter | Description |
Site ID | pub_id | To receive the Publisher ID on your panel |
Sub-Site ID | sub_source | To receive a sub-publisher ID |
Campaign ID | camp_id | To receive a campaign ID on your Platform |
Country Code | country_id | To receive Geo of conversion |
Ad ID | pub_camp_id | To receive your publisher's campaign ID |
Step 3: Set your iOS postback on the AppsFlyer interface
An example of the final postback implementation is shown below.
The domain and security code will vary from client to client. Please confirm the same from your Trackier panel.
Install Advanced Privacy Post-back Sample
https://demo.vnative.co/privacy_postback?campaign_id={af_c_id}&pub_id={af_siteid}&pub_camp_id={af_ad_id}&sub_source={af_sub_siteid}&country_id={country_id}&security_token=ed450ab20f3352423947
Event Advanced Privacy Post-back Sample
https://demo.vnative.co/privacy_postback?campaign_id={af_c_id}&pub_id={af_siteid}&pub_camp_id={af_ad_id}&sub_source={af_sub_siteid}&country_id={country_id}&security_token=ed450ab20f3352423947&goal_value={event_name}
For SKAdNetwork:
Why is this integration required?
SKAdNetwork is Apple’s privacy-centric attribution framework specifically designed for iOS campaigns. Instead of user-level attribution, SKAN provides aggregated and anonymized conversion data.
This integration is necessary to:
Measure iOS campaign performance after ATT implementation
Receive install attribution from Apple-compliant traffic
Track post-install activity through SKAN-supported conversion values
Ensure continued attribution visibility for iOS campaigns
Step 1: Getting Privacy Postback From Trackier
Follow similar steps to find the AppsFlyer setup instructions on Trackier.
Go to Automation from the left-hand side of the dashboard.
Click on Integration and select Mobile App Tracking.
Click on Setup Instructions under AppsFlyer.
Step 2: Confirm Trackier is receiving parameters
AF Macro | Trackier Parameter | Description |
Site ID | pub_id | To receive the Publisher ID on your panel |
Sub-Site ID | sub_source | To receive a sub-publisher ID |
Campaign ID | camp_id | To receive a campaign ID on your Platform |
Country Code | country_id | To receive Geo of conversion |
App ID | app_id | To receive the App ID |
Skad ID | skad_network_id | To receive the SkadNetwork ID |
Step 3: Set your SKAd postback on the AppsFlyer interface
An example of the final postback implementation is shown below.
The domain and security code will vary from client to client. Please confirm the same on your Trackier panel.
Install Advanced Privacy Post-back Sample
https://demo.vnative.co/privacy_postback?campaign_id={af_c_id}&pub_id={af_siteid}&country_id={country_id}&security_token=ed450ab20f3352423947&attribution_source=skadnetwork&app_id={app_id}&skad_campaign_id={skad_campaign_id}
Event Advanced Privacy Post-back Sample
https://demo.vnative.co/privacy_postback?campaign_id={af_c_id}&pub_id={af_siteid}&country_id={country_id}&security_token=ed450ab20f3352423947&goal_value={event_name}&attribution_source=skadnetwork&app_id={app_id}&skad_campaign_id={skad_campaign_id}
Final Verification
Once the postbacks have been configured successfully, we recommend performing a postback test to verify that:
The implementation is correct
Parameters are being passed properly
Conversions are being received successfully in Trackier
This helps ensure accurate attribution and uninterrupted reporting.
Note:
If you need to set up your privacy postback on the AppsFlyer Interface, you can follow their guide from here.
Broaden your knowledge:
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to Trackier Support or using the in-platform chat feature.
