At a Glance: This article helps you understand the privacy postback and SKAdNetwork integration with AppsFlyer.
SKAdNetwork and privacy postbacks are two solutions to growing worries about user privacy and data security in the context of digital advertising, especially in the mobile app ecosystem.
There are two types of integration that are available with AppsFlyer.
iOS 14 (Privacy Postback)
SKAdNetwork
Note :
Before proceeding with SKAdNetwork integration with Appsflyer, ensure that you have completed the SKAdNetwork Setup with Apple in order to receive conversions on Trackier.
Your postbacks may vary depending on the integration you select.
For iOS 14 (Privacy Postback):
Step 1: Getting Privacy Post-back From Trackier
You can find the AppsFlyer Integration requisites in the Trackier platform by following the below steps:
Go to Automation from the left-hand side of the dashboard.
Click on Integration and select Mobile App Tracking.
Click on Setup Instructions under AppsFlyer.
Choose the Advanced Privacy Postback.
Step 2: Confirm Trackier receiving parameters from publisher
AF Macro | Trackier Parameter | Description |
Site ID | pub_id | To receive Publisher ID on your panel |
Sub-Site ID | sub_source | To receive a sub-publisher ID |
Campaign ID | camp_id | To receive a campaign ID on your Platform |
Country Code | country_id | To receive Geo of conversion |
Ad ID | pub_camp_id | To receive your publisher's campaign ID |
Step 3: Set your iOS postback on AppsFlyer interface
An example of the final postback implementation is shown below.
The domain and security code will vary from client to client. Please confirm the same from your Trackier panel.
Install Advanced Privacy Post-back Sample
https://demo.vnative.co/privacy_postback?campaign_id={af_c_id}&pub_id={af_siteid}&pub_camp_id={af_ad_id}&sub_source={af_sub_siteid}&country_id={country_id}&security_token=ed450ab20f3352423947
Event Advanced Privacy Post-back Sample
https://demo.vnative.co/privacy_postback?campaign_id={af_c_id}&pub_id={af_siteid}&pub_camp_id={af_ad_id}&sub_source={af_sub_siteid}&country_id={country_id}&security_token=ed450ab20f3352423947&goal_value={event_name}
For SKAdNetwork:
Step 1: Getting Privacy Post-back From Trackier
Follow similar steps to find the AppsFlyer setup instructions on Trackier.
Go to Automation from the left-hand side of the dashboard.
Click on Integration and select Mobile App Tracking.
Click on Setup Instructions under AppsFlyer.
Step 2: Confirm Trackier receiving parameters
AF Macro | Trackier Parameter | Description |
Site ID | pub_id | To receive Publisher ID on your panel |
Sub-Site ID | sub_source | To receive a sub-publisher ID |
Campaign ID | camp_id | To receive a campaign ID on your Platform |
Country Code | country_id | To receive Geo of conversion |
App ID | app_id | To receive the App ID |
Skad ID | skad_network_id | To receive the SkadNetwork ID |
Step 3: Set your SKAd postback on AppsFlyer interface
An example of the final postback implementation is shown below.
The domain and security code will vary from client to client. Please confirm the same on your Trackier panel.
Install Advanced Privacy Post-back Sample
https://demo.vnative.co/privacy_postback?campaign_id={af_c_id}&pub_id={af_siteid}&country_id={country_id}&security_token=ed450ab20f3352423947&attribution_source=skadnetwork&app_id={app_id}&skad_campaign_id={skad_campaign_id}
Event Advanced Privacy Post-back Sample
https://demo.vnative.co/privacy_postback?campaign_id={af_c_id}&pub_id={af_siteid}&country_id={country_id}&security_token=ed450ab20f3352423947&goal_value={event_name}&attribution_source=skadnetwork&app_id={app_id}&skad_campaign_id={skad_campaign_id}
Once the postbacks are implemented, you can do a postback test to confirm if the implementation has been done correctly or not.
Note:
If you need to set up your privacy postback on the AppsFlyer Interface, you can follow their guide from here.
Broaden your knowledge:
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to Trackier Support or using the in-platform chat feature.
