Overview
The Trackier & Adjust iOS 14 Integration Testing Guide helps clients test and validate iOS 14 attribution tracking between Trackier and Adjust after completing the privacy postback setup. This ensures installs and in-app events are tracked correctly under Apple’s ATT (App Tracking Transparency) and SKAdNetwork framework.
With iOS 14 privacy changes, traditional click ID–based attribution became limited because many users opt out of device tracking. To continue measuring app campaign performance accurately, businesses need proper SKAdNetwork and privacy postback testing.
Why iOS 14 Testing is Important
After Apple introduced ATT and SKAdNetwork:
IDFA access became restricted
Click IDs were often unavailable
Attribution workflows have changed significantly
Without proper testing:
Installs may not track correctly
SKAdNetwork attribution may fail
In-app event reporting may become inaccurate
Publishers may not receive correct attribution
Testing helps clients confirm that:
Privacy postbacks are configured correctly
Campaign mapping works properly
SKAdNetwork attribution is functioning
Adjust is sending conversion data successfully
Once you have done the Adjust Trackier Privacy Postback Setup, you can make a test for the same.
There will be no click ID, so tracking will work based on another parameter. So please make sure to add the macro as mentioned below for tracking to work.
Step 1: Setting Up Test Campaign Tracking URL
You can ask Adjust for any test campaign URL, or you can use any ongoing live campaign that is for iOS. Make sure the URL has the mapping of the Adjust parameter and Trackier macro as below.
Adjust Parameter | Trackier Macro | Description |
campaign | {camp_id} | To pass Camp ID |
ad_group | {publisher_id} | To pass the publisher ID |
creative_id | {creative_id} | To pass the creative id |
Below is the difference between the usual postback and privacy postback URL:
Usual postback URL | Privacy postback URL |
Step 2: Updating Campaign Setting
You need to define in the campaign to which MMP Trackier needs to pass postback once we receive the same from Apple. After creating a campaign, go to Settings inside that particular campaign, then navigate to SKAdnetwrok Setting.
Check The Box that says "Allow Skadnetwork Attribution"
Enter Campaign ID, it should be in the range of 1-100 as per Apple Instructions.
Select Which MMP Partner It Supports.
The Adjust Network token will be provided by the Adjust
Step 3: Making a Final Test
Once you are done with the above steps, go to Campaign and then Skadnetwork Test
Campaign - Select the campaign which you are testing.
Test App ID - Enter Test APP ID, you will get this from Adjust.
Conversion Value - Enter Value, you will get this from Adjust.
Once the test is done, you will get a response as below.
Send the same response to Adjust, and wait for postback.
IMPORTANT:
It might take up to 24 hours to get the postback from the MMP partner. Please wait for 24 hours. If you are still not able to receive postback from the MMP partner, please ask them to POSTBACK LOG and share the same with your Trackier Account Manager.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
