Overview
The Trackier Troubleshooting Guide for Missing Publisher Conversions helps clients identify why conversions are visible inside the Trackier panel but are not being received on the publisher’s side. This usually happens due to incorrect postback configuration, missing macros, or publisher server-side issues.
Proper troubleshooting is important because publisher postbacks are responsible for:
Conversion attribution
Publisher reporting
Revenue tracking
Commission payouts
If postbacks fail, publishers may not receive conversion notifications even though conversions are successfully recorded in Trackier.
Why Publisher Conversions May Not Be Recorded
In most cases, conversions are recorded on the network side but fail to appear on the publisher side because:
Click ID is not passed correctly
Publisher postback is configured incorrectly
Wrong macros are used
Publisher server rejects the postback
Postback was created after the conversion occurred
Trackier provides multiple tools to identify and resolve these issues quickly.
If your conversion is recorded at your end and that conversion is not sent to the publisher, there are certain steps you could follow to troubleshoot the issue.
Step 1: Check from Postback/Pixel
Go to postback/pixel from the left navigation bar
Search the publisher from the Advanced Filter
View the publisher's postback
Here, you need to check the placement of the macro in the publisher transaction ID/clickid macro.
The most important macro to place in the publisher's postback is {p1}. This is the parameter in which we receive the click ID from the publisher; hence, the same needs to be passed in the postback to send back the click IDs. In the publisher's transactionid/clickid parameter, pass the macro {p1}
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Step 2: Check from Postback Logs
Go to postback/pixel from the left navigation bar
Search the publisher from the Advanced Filter
From the Action tab, open "Postback Sent Logs"
Here, you can check the postback logs, filter out the report, and check multiple options with "Server Message."
On the basis of the server message, you can take action, make the necessary changes in the publisher postback, and check the placement macros in the postback.
If the server status is 200 and still the postbacks are not received at the publisher's end, there is a possibility that the publisher's server is not accepting those conversions and hence needs to be checked at their end. |
For validation of fired postbacks with the publisher, you could export the publisher postback logs in a CSV file and cross-check with the publisher's server.
Broaden your Knowledge :
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We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
