Overview
An advertiser postback (also known as a server-to-server or S2S postback) is a method used to notify Trackier when a conversion occurs on the advertiser’s website or platform.
Instead of relying on browser-based tracking (like pixels), a postback works server-to-server. When a user completes a desired action—such as a purchase, signup, or lead—the advertiser’s system sends a request directly to Trackier with the conversion details.
This ensures more accurate and reliable tracking, as it is not affected by browser restrictions, ad blockers, or cookie limitations.
Advertiser Postback
Below are the steps that will help you navigate to the advertiser's postback so that you can further share the same with your client or advertiser.
Step 1: Advertiser Manage Page
Go to the Advertiser section and navigate to Manage.
Step 2: Navigate to the advertiser profile section
Select the advertiser to open the advertiser profile.
Step 3: Advertiser Postback
Once you reach the advertiser profile page, you will see the advertiser postback section. Copy the advertiser postback and share it with your advertiser.
What to Do Next?
Once you share the postback URL:
Ask the advertiser to integrate it on their server.
Ensure they pass the correct parameters (such as Click ID, Sale Amount, etc.)
Perform a test conversion to verify that tracking is working correctly.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to Trackier's Support or using the in-platform chat feature.
