At a Glance: This article will guide you on how you can add a fallback campaign URL and how to access the report on the same.
What is a fallback campaign?
A fallback campaign is a campaign used as the default campaign to fallback in rare scenarios when the created campaign is not active.
It might occur due to various reasons, and a few of them are: poor internet connectivity, service workers being unreachable, or the campaign being inactive. In that case, the traffic will get redirected to the fallback URL.
Setting up Fallback Campaign
To enable fallback for your campaign, navigate to the specific Campaign and choose Settings. From there, click on Fallback Traffic.
You can either select the campaign from the Fallback Campaign or redirect the traffic using the Fallback URL.
Fill in the below details and click on Save
How to View view the fallback campaign report?
To view the traffic in the Fallback campaign, you can view its report and select "Referrer Campaign" to see from which campaign the traffic is redirected.
To get more details on fallback, refer to this article here.
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