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Fallback Traffic Setting
Fallback Traffic Setting

Traffic Fallback Setting

Updated over a week ago

At a Glance: This article will help you gain an understanding of fallback traffic, which will further help you optimize your campaigns.

The network has the option to use traffic for better utilisation on the Trackier Panel. You can now set any fallback URL, and if any conditions are not met, then traffic on a particular offer will be redirected to the fallback URL.


These are the conditions when traffic is redirected to the fallback URL.

  • Failures to meet advertiser targeting and restrictions will result in the diversion of traffic to the fallback URL.

  • Once the CAP is reached, any traffic afterwords will be redirected to the fallback URL.

You can place any link as a fallback URL to which you want traffic to be redirected. If you want to divert traffic on some campaigns, we suggest adding some internal publishers, creating a tracking link, and adding that link as a fallback URL. This will help you track conversions on the Trackier panel.

Note :

  • The priority of the fallback level is set as: campaign level, then advertiser level, then global level.

Campaign-level fallback setup

  • Go to Particular Campaign, click on Settings, and navigate to Fallback Traffic. Here you can add a campaign-level fallback URL. Also, you have the option to select a particular campaign as a fallback.

  • When campaign-level targeting or restriction fails, or if the campaign is paused due to any reason, then traffic is redirected to the fallback URL.

    Fallback Traffic Setting on Trackier


Fields description

  • Fallback Campaign: You have the option to choose the campaign where you would like to redirect any additional traffic from the existing campaign.

  • Fallback URL: In this section, you have the option to insert a fallback URL. This will redirect any traffic to the fallback if it does not meet the criteria for the targeted campaign.

  • Fallback Organic Publisher: You can assign all of your conversions with a No-Session ID error to one specific publisher of your choice.

Use Case:

Typically, this feature is utilized to monitor all conversions that result in a no-session ID error.

As a result, we suggest making a demo publisher and designating all of those conversions to that publisher.

  • Allow Spillover Conversions: In case the CAP is surpassed, below are the actions that should be taken regarding the excess conversions:

    - Always (Approve the conversions, even if the campaign is not active)
    - Yes (Approve the conversions if campaign is paused because of CAP)
    - No (Cancel the conversions)

  • Cancel Fallback Traffic Conversions: By default, conversions from fallback traffic are labeled as approved. If needed, you can enable this feature to classify them as cancelled, preventing affiliates from viewing them on their dashboard.

  • Cancel Conversions for Blocked Postbacks: You have the option to cancel the conversions for the blocked postbacks at your discretion.

  • Cancel conversions if conversion geo is out of coverage: You have the option to mark conversions as cancelled if they originate from outside the targeted geographic area.

  • Attribute clicks for blocked publishers: Enabling this feature will allow for the approval of conversions from blocked publishers on clicks that were previously attributed.

  • Allow Traffic Diversion: When the campaign receives traffic from a different campaign, it is considered a traffic diversion.

Advertiser-level fallback setup

  • Go to a particular advertiser, click on settings, and navigate to basic. You will see the option to add a fallback URL

  • When advertiser-level targeting or restriction fails, then traffic is redirected to the fallback URL.

    Advertiser-level fallback setup on Trackier

Global-level fallback setup

  • Go to Customize and navigate to Tracking. You will see the option for a global fallback URL.

  • You can paste the global fallback link and click save.

  • You also get the option to enter different fallback URLs as per the different statuses of the campaign.

Global-level fallback setup on Trackier

Setting up fallback while setting-up CAP

Go to Particular Campaign, click on Settings, and navigate to CAP. Here, you can add a CAP to your campaign and select where you want to redirect your fallback traffic once your CAP is reached.

Setting up fallback while setting-up CAP on Trackier

You can redirect your fallback traffic to different destinations

  • Blank
    Once the CAP is reached and the campaign is paused, the traffic will redirect to a blank page with the message "TARGETING_FAILED".

  • Different Campaign
    Once the CAP is reached and the campaign is paused, the traffic will redirect to the campaign that you have selected.

  • Global Redirect URL

    Once the CAP is reached and the campaign is paused, the traffic will redirect to a global fallback URL, which you can add by going to the Customize section.

  • Smart Link
    Once the CAP is reached and the campaign is paused, the traffic will redirect to a smart link that you have selected.

Note

  • Smart Link contains various campaigns, and through one unique link, you can send traffic to the most relevant offer

Checking Fallback Traffic in Reports

If you want to see what traffic and conversions came to a specific campaign that were originally for a different campaign but landed on this campaign due to the original campaign's fallback settings, then select the report group by "referrer campaign" in the conversion or campaign report.

Checking Fallback Traffic in Reports on Trackier


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