Overview
Understanding how to accurately track conversions is essential for optimizing your campaigns and maximizing performance. Pixel tracking provides a powerful and flexible way to capture user actions and gain deeper insights into visitor behaviour. By placing a pixel within the <body> tag of your thank-you or conversion page, you can track when a user completes a desired action, such as a purchase or sign-up. This can be implemented directly or through a tag manager for easier management. With pixel tracking in place, you can collect valuable data, measure campaign effectiveness, and make informed decisions to improve your overall results.
Why Use a Pixel?
Using a pixel helps you:
Track conversions on the advertiser’s website
Understand which clicks resulted in sales or leads
Measure campaign performance accurately
Capture additional details such as order ID or sale amount
Verify whether the advertiser has implemented tracking correctly
Without the pixel, Trackier will not know when a user completes the desired action
Where to find Pixel?
Here are the steps you need to follow to generate the pixels in a campaign:
Go to the particular campaign.
Navigate to the "Conversion Tracking" card at the bottom right of the page.
Here you will find the link to the pixel. You can copy the link and share it with your advertiser to be placed in the <body> tag of the thank-you page.
How do I pass additional parameters in pixels?
If you want to pass the sale amount and order ID, please follow the steps below
To pass Goal Value, select the checkbox "Goal Value."
Select the goal value, say "Sales."
Once the value is selected, it will be implemented in the pixel as &goal_value=sale.
To pass the sale amount, add the parameter &sale_amount= and ask the advertiser to pass the sale amount in this parameter.
If the order ID is captured, you can store it in the &txn_id parameter. You can find a list of all Parameters that can be used in pixels to get information from the advertiser.
Important: Pixel Placement
The advertiser must place the pixel inside the <body> tag of the Thank You page.
Example:
<body>
...
<img src="YOUR_TRACKIER_PIXEL_URL" />
</body>
You may also place the pixel using a tag management tool such as:
Google Tag Manager
Using a tag manager can make implementation easier and avoid changes to the website code directly.
How to check if pixels are placed properly?
If you want to check if your pixel has been placed properly or not, you can generate the link for the publisher and complete the process for reaching the "Thank you" page.
To verify that the pixel has been implemented correctly:
Generate a tracking link for a publisher
Click the link and complete the flow until you reach the Thank You page
Open the browser’s developer tools
Go to the Network tab
Search for the pixel request
If the pixel appears in the network logs and returns successfully, it means the pixel has been placed correctly.
You should also verify that the required parameters, such as Click ID, Sale Amount, and Transaction ID, are being passed correctly in the request.
The screenshot below is just a reference to what it would look like. It has no relation to the above images.
Note: If you are creating a pixel-based campaign, then while creating the campaign, you have to select either the iframe pixel or image pixel option while selecting the conversion tracking option.
Broaden Your knowledge: |
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