At a Glance: This article contains detailed steps on how to find the pixel for a created campaign and steps to place the pixel on the Thank You page of the landing page.
Pixel helps you gather valuable information about your campaign visitors and understand what actions they took. Once you have created a pixel-based campaign, the next step is to place the pixel in the <body> tag of the Thank you page. You can place pixels via the tag manager.
Where to find Pixel?
Here are the steps you need to follow to generate the pixels in a campaign:
Go to the particular campaign.
Navigate to the "Conversion Tracking" card at the bottom right of the page.
Here you will find the link to the pixel. You can copy the link and share with your aadvertiser to be placed in the <body> tag of the thank-you page.
How do I pass additional parameters in pixels?
If you want to pass the sale amount and order ID, please follow the below steps
To pass Goal Value, select the checkbox "Goal Value."
Select the goal value, say "Sales."
Once the value is selected, it will be implemented in the pixel as &goal_value=sale.
To pass the sale amount, add the parameter &sale_amount= and ask the advertiser to pass the sale amount in this parameter.
If the order ID is captured, you can store it in &txn_id parameter. You can find a list of all Parameters that can be used in pixels to get information from the advertiser.
How to check if pixels are placed properly?
If you want to check if your pixel has been placed properly or not, you can generate the link for the publisher and complete the process for reaching the "Thank you" page.
Now you can click on inspect the network to see the pixel placement, just like the one attached in the screenshot below.
The below screenshot is just a reference to what it would look like. It has no relation to the above images.
Note: If you are creating a pixel-based campaign, then while creating the campaign, you have to select either the iframe pixel or image pixel option while selecting the conversion tracking option.
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