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Integrating with Advertiser via Image/iframe Pixel
Integrating with Advertiser via Image/iframe Pixel

Integrating with Advertiser via Image/iframe Pixel

Updated over a week ago

At a Glance: This article will help you integrate with your advertiser through Image Pixel or iFrame Pixel.

Trackier supports both image and iFrame pixels. You can place this pixel at the advertiser's end on the thank-you page or landing page. iFrame pixels are similar to image pixels, but they can work as a piggy bank that holds more pixels inside it. So based on the advertiser's requirements, you can share the required pixel with them.


iFrame and Image pixel are used when you are working with a direct Advertiser and they don't have any tracking platform. Also, the pixel doesn't work for CPI campaigns.

What level does Pixel Trackier support?

We support two levels of the pixel:

  • Advertiser Level: We recommend using this only in cases where there are multiple campaigns running with the same advertiser.

  • Campaign Level (Recommended): This pixel is valid only for particular pixels; we recommend using the campaign level pixel, as it will be a lot easier to check the pixel log in case of an issue.

  • Trackier Pixel is only used to record conversions based on macros provided by the advertiser. The pixel tracks no other data.

  • Our Pixel will track conversions for the traffic coming through our tracking domain. The pixel will not track any other traffic data which is coming from outside our Tracking domain

How can I create a campaign on an image, an iframe, or via tags?

  • You can select or change the conversion tracking method to Https Iframe/Image Pixel at any time.

  • You will get the option to select while creating the campaign, and if the campaign is fetched through an API or already created, you can change the details as shown in the image below.

Once you have set the conversion tracking method as an iframe or image pixel, you can follow the below-mentioned steps to do integration on the advertiser end.

Generating the pixel for default and goal

Your default conversion can be anything; it depends on which type of campaign you are running. It can be registration, purchase, etc. Let's take an example below.


For example, if you are running a CPS type of campaign, you would want to track the following attributes:

  • Registration (default)

  • sale

Your pixel for default conversion will be:

This will be your pixel for registration, and it will be placed on the registration thank you page.


  • Please select the order ID checkbox, if you want to record the transaction ID. It will add a parameter, txn_id=UNIQUE_ID

  • You need to ask the advertiser to replace UNIQUE_ID with their macro.

  • Through this, we will get a unique value that the advertiser is generating when a user registers.

  • This is very important for you when you want to match the report at the end of the month.

Your pixel for goal conversion will be:

  • Select the checkbox "Goal value."

  • Select the goal value that you have created.

  • Once you select it, it will be implemented in the postback as &goal_value=sale.

  • Add a parameter for &sale_amount= and ask the advertiser to pass the sale amount in this parameter.

In the same way, you can generate multiple event pixels and share them with advertisers based on the conversion you want to track.

Note: You can find a list of all Parameters that can be used in pixel to get information from the advertiser.

Some of the parameters mentioned below are:

  • sale_amount

  • revenue

  • txn_id

  • sub1-sub10

  • status

Adding Pixels on the advertiser's end

Now you need to share the pixel generated for default and goal with the advertiser. You need to make sure the pixel is placed as intended.

  • Copy the code as it is and ask the advertiser to add it without any alteration.

  • It should be placed inside the <body> tag of the advertiser's thank-you page script.

  • The thank-you page would be the page that appears when the user enters the details and clicks the submit button or when a purchase is completed.

  • Make sure the advertiser has added txn_id={ADVERTISER_MACRO} and replaced "{ADVERTISER_MACRO}" with their macro.

Making a Test Conversion

Once the advertiser says that they have added the pixel, you can make the test conversion.

  • Generate a tracking URL for the demo publisher.

  • Make sure the domain for the tracking link and the pixel domain are the same.

  • Please make sure you do not open the Incognito mode of your browser.

  • Make a test conversion.

  • Check the Pixel Logs and Conversion Log for the conversion.

  • If you found it, then it is a success; if not, you can review article Pixel Troubleshooting

We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to or using the in-platform chat feature.

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