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How to add Pixel via tag manager?
How to add Pixel via tag manager?
Updated over a week ago

At a Glance: This article will help you with the steps to add an image or iFrame pixel to your advertiser's website via Google Tag Manager

Tag Manager is used when the advertiser has integrated their website with Google Tag Manager and uses that to add any pixel directly to their website.

Things to consider prior to incorporating a pixel:

  • When you are adding pixels to an advertiser's website via Tag Manager, make sure you have white-labeled the tracking domain.

  • Please generate the pixels for the default goal and specific goal.​

  • Once you have generated a pixel, share it with the advertiser, and they can follow the steps below to add a pixel.

Steps to add a pixel via Tag Manager

  • Open Tag Manager, with which you have integrated your website and there you will find an option for "Tags".

Pixel via Tag Manager

  • Once you click on tags, a side drawer will open. Click on the edit icon on "Tag Configuration.".

Pixel via Tag Manager

  • Once you click on Edit, a side slide-bar will open Up there, scroll down and select "Custom HTML.".

Pixel via Tag Manager

  • In the HTML box, place the Trackier iframe or image pixel.

  • Now define the trigger for the pixel in the "Triggering" section.

  • Follow the above steps to add multiple pixels for the different Goals.

Pixel via Tag Manager

  • The final step is to make the changes live, click on the "Submit" button, and after some time, the pixel is added. You can do the pixel test after that.


Please remember that pixels need to be placed on the Thank-You page of the website inside the <body> tag.

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