Skip to main content
Campaign Targeting
Updated over a week ago

At a Glance: In this article, you will learn how you can target your campaigns to the correct audience based on country, city, device, browser, etc.


By using our advanced targeting feature, you have the ability to set precise rules for targeting your campaign to the exact audience you want. Common targeting options, like browser, device, brand, and operating system, are available on Trackier. In addition, you also have the flexibility to create and control your own custom targeting rules.

To create a targeting rule for a campaign, open a particular campaign and navigate to Targeting.

Campaign Targetting on Trackier

Targeting Variables

Below are different variables that determine which targeting rules can be applied. For instance, if you want to target certain countries, you can select the variable "country" and select the specific country names you want to target in your campaign.






the source value sent by the publisher with the clicks, like 123, xyz, etc.

Creative Name

The name of the creative being sent by publisher in the click data.

Operating System

MAC OS, Firefox OS, Chromium OS, etc.

Sale Amount

The targeted sale amount


mobile, desktop, tablet


Chrome, Firefox, safari,etc.


City names all over the world, like, Delhi, Chandigarh, etc.


Any values being sent in these open parameters by the publishers.

Region (state)

States all over the world, like, New Jersey, New Hempshire, etc.


Any values being sent in these open parameters by the advertisers.


Countries in the world, India, Pakistan, etc.


It is the channel where the traffic came from.


Airtel Broadband, Jio, etc

Click IP

The IP of the user


the device ID of the android phone of the user, like, 8ed47d58-c120-4e5b-aa12-6b6975110ac0

Conversion IP

The IP of the network/advertiser.


the device ID of the iPhone of the user EA7583CD-A667-48BC-B806-42ECB2B48606

Device Brand

Samsung, LG, Xiaomi,etc

App Name

The name of the apps through which the clicks are coming in.

Connection Type

cellular, cable, dialup, corporate.

App ID

The ID of the apps through which the clicks are coming in.

Proxy Type


Android ID

The Android ID of the user

Targeting Rule

You can create a targeting rule for any variable with the logic and conditions.

  • Rule block name: You can give a name to your rule to identify it if you set multiple rules in the same campaign.

  • Rule Block Condition: You can select between AND / OR.

    • AND: when you are adding 2 conditions and both need to be true to pass traffic

    • OR: When out of 2 conditions, any one of them should be true to pass traffic.

  • Event: You can set a targeting rule for any event; it can be on.

    • ALL

    • Click Only

    • Conversion + Goal

    • Conversion Only

    • Goal Only

    • Any Particular Goal in the Campaign

  • Publishers: Select the publisher for whom the rule needs to be implemented.

  • Exclude Publisher: You can exclude certain publishers from the targeting rule.

  • Fallback URL: In case the particular targeting fails, you can set a custom fallback URL in this section.

  • Fallback Campaign: You can select the campaign to which you want to redirect the traffic if the targeting fails.

  • Variable: Variable on which you can set targeting; you can use any variable from the above-mentioned list in this section to create the required targeting rule.

  • Logic: You can select between deny and allow.

    • Deny: This will block all the traffic that matches the conditions and the value you enter below.

    • Allow: This will allow all the traffic that matches the conditions and the value you enter below.

  • Condition: Ensuring precise targeting is crucial for successful results. When it comes to variables like country and city, it's best to stick with the default condition. For other variables such as source, GAID, or IDFA, refer to the examples below and select the conditions that best fit your specific use case.

    • Matches (default): Country, State, City, Browser, Device.

    • Exact Match: If you have the exact value, eg if you know the exact source value, 43_343, 1223_312312_12312.

    • Ends with: If your value ends with a certain fixed value. eg: _2323, _23231212

    • Empty: If the value is empty in the variable, eg: if GAID is mandatory and it is not passed by the publisher

    • Bigger than: Used with Sale Amount Variable, so that you can allow conversion that has a sale amount bigger than a defined value.

    • Lesser than: Used with Sale Amount Variable, so that you can deny conversions that have a sale amount lesser than a defined value.

  • Value: You need to enter the value that you need to deny or allow.

  • Advanced Targeting: This section provides you additional options for targeting.

    • You can apply targeting to campaign event's like click-only, conversion + goal, conversion only, or goals only. You can select any goal that you have created for your campaign from the drop-down menu.

    • You will have the option to redirect the traffic to another campaign or URL if the targeting rule gets mismatched or fails that you have set in a specific targeting rule.

    • Rule block is a special condition that applies when you have two or more targeting applied on your campaign. You can either select AND (traffic is allowed only when all the targeting rules are satisfied) or OR (traffic is allowed even if one of the targeting rules is satisfied), and your targeting will perform accordingly.

    Targeting Rule on Trackier

    Advanced Targeting on Trackier


1. You can add multiple rules by clicking on add new rule block.
2. You can upload a CSV for bulk allow/deny source, GAID, and IDFA.

3. You can upload the maximum of 10k targeting in a single CSV.

Publisher specific Targeting

If you want to use publisher-specific targeting, select "Publisher-specific". All of the steps will be the same as described above. You only need to specify whether you want to select specific publishers or exclude a specific set of publishers, depending on your needs.​​

Publisher specific targeting on Trackier

We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to or using the in-platform chat feature.

Did this answer your question?