Overview
The Trackier Pixel & Postback Verification Guide helps clients verify whether conversion tracking is configured properly on the advertiser side. This ensures that conversions are being recorded accurately inside Trackier.
Proper implementation of pixels or postbacks is essential because incorrect setup can lead to:
Missing conversions
Tracking discrepancies
Incorrect publisher payouts
Inaccurate campaign reporting
Additionally, note that Trackier uses last-click attribution, which may differ from data-driven attribution models like those in Google Analytics (GA4). Ensure that the WebSDK or GA script is placed on the conversion or thank-you page to track conversions accurately.
Why Verification is Important
Before scaling any campaign, clients should confirm that:
The pixel is firing correctly
The advertiser postback is working properly
Click IDs are passing correctly
Conversions are reaching Trackier successfully
This helps avoid revenue loss and ensures accurate attribution and reporting
If the conversion tracking method is server postback
You need to check if the advertiser has placed your postback correctly on the network that he is using. To check this out, you need to follow these steps:
For example, ensure the advertiser’s postback URL includes the correct click ID mapping, such as passing their click ID macro (e.g., {aff_click_id}) into Trackier’s click_id parameter.
Go to the "Postback Hits Received" option in the Advertiser tab.
Select "Campaign" and "Advertiser."
Here, you can enter the details and see if there are any errors or not.
To check the possible list of errors in the debug postback, please Click Here
If the conversion tracking method is an Image or an iframe pixel
To check if the advertiser has placed the pixel properly or not, please follow the steps below:
1. Generate a tracking link (make sure it's in the same domain of the iframe or image pixel that is shared with the advertiser)
2. Go to the browser and allow third-party cookies to do the test.
3. Paste the tracking link in the browser.
4. Once the link opens, "right-click" on the page and open the "Inspect" option
5. Select "Network" in the "Inspect" menu and check the "Preserve Log" option.
6. Fill in the test lead on the page and submit.
7. Once you have completed the process, search for your domain in the "Inspect menu and look for your pixel
These are the possible actions you can take once you have completed the process:
If you find the pixel and it is fired, check the pixel log and conversion log.
Make sure your txn_id, sale_amount, and any other parameters you added to the pixel get replaced.
If you don't find your pixel in the list, then the pixel is still not placed. Take a screenshot of the full page with developer mode on and share the same with the advertiser.
After the advertiser adds it, please test it again using the Trackier tracking link.
You can check the errors and their meaning in the pixel logs here.
If conversions stop after adding a new event, such as "registration," ensure the goal is configured in Trackier and the advertiser fires postbacks specifically for this goal. The goal name and value in the advertiser’s postback must match exactly with those configured in Trackier.
Broaden your knowledge:
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
