At a Glance: To prevent fraud liabilities and ensure that your ad network is not attributed to fraudulent clicks, it is advisable to implement signature validation for clicks.
Click Signature Integration
To reduce fraudulent traffic, ad networks are now required to establish a click signature with AppsFlyer. In some cases, traffic may come from multiple sub-sources within an ad network, making it difficult to identify fraudulent activity.
By enabling click signatures, AppsFlyer can verify that each click is genuine and has not been modified. Any invalid or suspicious clicks are automatically rejected. This helps identify fraudulent traffic from specific sub-sources and ensures that the click information received by AppsFlyer is secure and accurate.
Configure Click Signature
The below chart will explain the steps and process of configuring the click signature in Trackier with AppsFlyer.
Setup Auth Token and Click Signing Mode
Navigate to Automation, click on Mobile App Tracking, then click on Appsflyer setup and then go to the Click Sign section.
You will see an authentication token. You can set the click signing expiry time in minutes, i.e after what point the click should be considered as invalid
Set the click signing mode to off or enabled, depending on your requirements.
If you want to exclude any APP ID's, you can mention the same and click on save.
Enable Click Signing in AppsFlyer Campaign
Navigate to the Appsflyer campaign on Trackier and go to the Settings card. Find the option to enable Click Signing and enable the toggle.
Procedure to Generate Auth Token in AppsFlyer
In your admin dashboard of Appsflyer, you will be able to generate the Auth Token.Find the guide here to Generate Auth Token.
Once the traffic starts flowing on the AppsFlyer campaign, the following parameters are added to the AppsFlyer links by the system:
&expires=XX
&signature=YYY
expires – defines when the click signature will expire
signature – a unique encrypted signature used by AppsFlyer to validate the click
Example of AppsFlyer click URL:
https://app.appsflyer.com/com.app.id?pid=adnetwork_int&c=my_campaign&clickid=sdkfjasksjskdfj9845weh&af_site_id=12345&expires=1597657118&signature=8fnDVzZP_WRZnv3KNJaREOEfvB5p9oRc_XlKEvUo8gk
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