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Click Flow and Conversion Flow
Click Flow and Conversion Flow

Click Flow and Conversion Flow

Updated over a week ago

Click Flow

Click flow in performance marketing refers to the process by which a potential customer interacts with a digital ad, clicks on it, and is directed towards a landing page or website. This flow is important in tracking and measuring the effectiveness of a marketing campaign, as it helps analyze how users engage with the ad and if they take the desired action on the landing page.

Typically, click flow starts with the placement of a digital ad on a platform such as social media or other websites. When a user sees the ad and clicks on it, they are directed to a landing page that provides more information about the product or service being advertised. Here, the user may be presented with a call-to-action, such as filling out a form, making a purchase, or signing up for a newsletter.

How does click flow work?

Click flow always starts from the publisher to the advertiser. In other words, it shows the path that a click takes from the initial click on an ad to the final destination on the advertiser's website. The click flow procedure helps in understanding the flow of clicks within a campaign.

Advertiser<-- Publisher

For example:

A company called XYZ has selected ABC to run their campaign. ABC, an advertising network, has then engaged the services of another advertising network called 123, to run the same campaign. 123 has in turn assigned the campaign to social media influencer named as Tia.

Tia's followers click on the link she provides, they will be directed through a series of links before reaching the main page. The redirection flow is as follows -

Followers --> Tia's link --> 123 link --> ABC link --> XYZ link (Main landing page)

Conversion Flow

Conversion flow refers to the process of tracking a user's journey from clicking on an advertisement to completing a desired action, such as making a purchase or filling out a form. In Trackier, this is achieved through various tracking methods, such as pixels, postback URLs, and server-to-server integration. Our platform also allows you to customize your conversion flow to fit your specific business needs and track different conversion events.

How does conversion flow work?

Conversion flow always starts from the advertiser to the publisher. Advertiser is typically the first to know about any conversions. From there, the server and URLs work together to relay the information to the publishers.

Advertiser --> Publisher

For example:

A company XYZ (advertiser), receives clicks from their publisher ABC. When these clicks result in conversions, the advertiser will be promptly notified. The advertiser will then pass on these conversions to their publisher, and this chain continues until it reaches the last publisher who originally sent the clicks.

XYZ (Advertiser) --> ABC (Publisher)

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