At a glance : This article would provide an in-depth understanding of Trackier's new feature to integrate conversion APIs with Google ads.

Overview

Google CAPI integration with Trackier will enable our users to automatically collect Google Click Identifiers (gclid) and send conversion postbacks directly to Google Ads. This integration is essential for tracking ad performance accurately.

Google does not allow the mapping of events in third-party softwares such as Trackier to default events in Google Ads; therefore, for this integration, you must ensure that custom conversion events are created in Google Ads before configuring the integration in Trackier.

Process to integrate Google CAPI with Trackier

Step 1: Creating Custom Conversion Events in Google Ads

Log in to Your Google Ads Account

Go to your Google Ads account and navigate to the 'Conversions' section.

Create a New Conversion Action

Click on 'New conversion action' to start the process.

Select Import Option

From the options provided, select 'Import'.

Follow the Next Three Steps

Select CRMs, files, or other data sources, then select track conversions from clicks and select the skip option in the Data source, as shown in the screenshot above.

Choose a Category and Name the Event

Select an appropriate category for the conversion event and give it a meaningful name.

Create Multiple Events if Needed

You can create several custom conversion events if you need to map multiple postbacks in Trackier.

Step 2: Configuring Integration in Trackier

To set up the Google CAPI integration, go to the Automation tab and select the Integration section. From there, click on Tools and choose Google CAPI.

Sign In with Your Google Account
- Use the email associated with your Google Ads account to sign in. This will be done through Google’s native sign-in process.
Select the Google Account
- Once integrated, the non-suspended Google accounts associated with the email provided will be displayed in the Trackier interface. Choose the relevant account to initiate the integration.
Map Events to Trackier Goals
- Select the custom conversion event created in Google Ads and map it to the corresponding goal in Trackier.
- Choose the campaign for which this integration is to be enabled.
- Choose the goal for which you want to map the event created in Google Ads.
Review and Save Configuration
- Review all settings carefully to ensure accuracy.
- Save the configuration to finalize the setup.

Managing and Monitoring the Integration

Edit Settings: You can edit the integration settings anytime from the manage section in Trackier.
View Logs: Monitor the logs to see the postbacks sent to Google Ads, ensuring that the conversions are being tracked accurately.
Mark as disabled: You can disable the postback temporarily or delete it entirely if you no longer want to use it.

Postback Logs:

The postback logs provide important details that help you understand what’s happening with your postback.

In the logs, you can find the postback ID, which is a unique number that helps identify each postback event.
You will also see the conversion ID, which connects the postback to a specific conversion action, such as a sale or sign-up.
The request body shows the data that was sent to Google, and the response body shows the reply from Google’s server.
The latency tells you how long it took for the request to be processed.
Time Sent shows the time and date when the postback was fired.

Conclusion

Integrating Google CAPI with Trackier allows for seamless tracking and conversion postback, enhancing your ad performance insights. By following the steps outlined above, you can set up custom conversion events in Google Ads and configure the integration in Trackier efficiently. For any further assistance, feel free to contact your Trackier account manager.

Note: Only approved conversions will be sent to Google Ads via postback.

We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any enquiries you may have. You can contact us at any time by sending an email to support team or using the in-platform chat feature.