With our advanced targeting feature, you can create highly specific rules for targeting a campaign to your preferred audiences. In Trackier, you’ll find common targeting rules, such as browser type, device brand, and operating system. Additionally, you have the option to define and manage your own targeting rules.


To create a targeting rule in a campaign, open Particular Campaign > Targeting.

Targeting Variables



ISPCreative NameClick IP 

Operating System

GAIDSale AmountConversion IP


IDFABrowser Device Brand
CityApp NameP1-P10Connection Type
Region (state)App IDSub1-Sub10Proxy Type
CountryAndroid IDReferrer

Creating Targeting Rule

You can create a targeting rule on any variable with the logic and conditions.

  • Rule Block name: You can give a Name to your Rule, to identify the rule if you set multiple rules
    in the campaign.
  • Rule Block Condition: You can select between AND / OR.
    • AND- when you are adding 2 conditions and both need to be True to pass Traffic.
    • OR - When out of 2 Condition Any one of them should be True to pass traffic.
  • Event: You can set Targeting rule any event, it can be on.
    • ALL
    • Click Only
    • Conversion + Goal
    • Conversion Only
    • Goal Only
    • Any Particular Goal in Campaign
  • Publishers: Select the publisher on which rule needs to be implemented.
  • Exclude Publisher: You can exclude certain publishers from the targeting rule.
  • Fallback URL: In case the particular targeting fails, you can set custom fallback URL in this section.
  • Fallback Campaign: You can select the campaign on which you want to redirect the traffic.
  • Variable: Variable on which you can set targeting on, you can use any variable from the above-mentioned list in this section to create a required targeting rule.
  • Logic: You can select between Deny and Allow.
    • Deny: This will block all the traffic which matches conditions and the value you enter below.
    • Allow: This will Allow all the traffic which matches conditions and the value you enter below.
  • Condition: This is a very important part of the targeting. For any variable which is defined globally as the country, city, etc, use default for any other like source, GAID, IDFA use the condition mentioned below which suits your condition.
    • Matches (default): For Country, State, City, Browser, Device.
    • Exact Match: if you have the exact value, eg if you know exact source value 43_343, 1223_312312_12312.
    • Ends with: If your value ends with a certain fixed value. eg: _2323, _23231212
    • Empty: If Value is Empty in the variable: eg: if GAID is mandatory and it is not passed by the publisher
    • Bigger Than: Used with Sale Amount Variable, so that you can allow conversion which has a sale amount bigger than a defined value.
    • Lesser Than: Used with Sale Amount Variable, so that you can deny conversions which have a sale amount lesser than a defined value.
  • Value: You need to enter the value that you need to Deny/ Allow.
  • Advanced Targeting: In this, you will have the option to redirect the traffic on another campaign or URL if the targeting rule get mismatched or failed. The targeting which you have set in a campaign, whenever that targeting will be mismatched or failed, the traffic will redirect to the fallback URL or to the fallback campaign which you have set in a specific targeting rule.

1. You can add multiple rule by clicking on Add new Rule Block.
2. You can upload a CSV for bulk allow/ Deny Source, GAID, IDFA.

  • In case you want to have publisher-specific targeting you can click on "Publisher specific" targeting. All the procedures will be the same. You would only need to mention if you want to choose some specific publishers or would go with exclude publishers option.