With our advanced targeting feature, you can create highly specific rules for targeting a campaign to your preferred audiences. In Trackier, you’ll find common targeting rules, such as browser type, device brand, and operating system. Additionally, you have the option to define and manage your own targeting rules.


To create a targeting rule in a campaign, open Particular Campaign > Targeting.



Variable You Can Set Targeting On


Variable
Variable
Variable
Variable

Source

ISPCreative NameClick IP 

Operating System

GAIDSale AmountConversion IP

Device

IDFABrowser Device Brand
CityApp NameP1-P10Connection Type
Region (state)App IDSub1-Sub10Proxy Type
CountryAndroid IDReferrer


Creating Targeting Rule


You can create a targeting rule then on the variable and create a combination.

  • Rule Block name: You can give Name to your Rule, to identify the rule if you set multiple rules
    in the campaign.

  • Rule Condition Block: You can select between AND / OR.
    • AND- when you are adding 2 conditions and both need to be TRUE to pass Traffic.
    • OR - When out of 2 Condition Any one of them should be True to pass traffic.

  • Event: You can Set Targeting rule any event, it can be on.
    • ALL
    • Click Only
    • Conversion + Goal
    • Conversion Only
    • Goal Only
    • Any Particular Goal in Campaign


  • Publishers: Select the Publisher on which rule needs to be implemented.
  • Exclude Publisher: You can exclude certain publishers from the targeting Rule.
  • Fallback URL: In case the particular targeting fails where should traffic redirect to, you can set custom URL in this section.
  • Fallback Campaign: You can select the campaign on which you want to redirect the traffic.
  • Variable: Variable on which you can set targeting on, above you got all the list which you can use in this section to create a required targeting RULE.
  • Logic: You can select between Deny and Allow.
    • Deny: This will block all the traffic which matches conditions and the value you enter below.
    • Allow: This will Allow all the traffic which matches conditions and the value you enter below.
  • Condition: This is a very important part of the targeting. for any Variable which is defined globally as the country, city, etc use Default for any other like source, GAID, IDFA use condition mentioned below which suits your condition.
    • Matches (default): For Country, State, City, Browser, Device.
    • Exact Match: if you have the exact value, eg if you know exact source value 43_343, 1223_312312_12312.
    • Ends with: If your value ends with a certain fixed value. eg: _2323, _23231212
    • Empty: If Value is Empty in the variable: eg: if GAID is mandatory and it is not passed by publisher
    • Bigger Than: Used with Sale Amount Variable, so that you can allow conversion which have a sale amount bigger than a defined value.
    • Lesser Than: Used with Sale Amount Variable, so that you can deny conversion which have a sale amount lesser than a defined value.
  • Value: You need to enter the value that you need to Deny/ Allow. 



1. You can add multiple rule by clicking on Add new Rule Block.
2. You can upload a CSV for bulk allow/ Deny Source, GAID, IDFA.



Source And Country Targeting Example


We will be creating a rule to allow traffic from certain sources And Deny Traffic from Certain Geo.

With this rule you will allow traffic only when it matches both conditions from Source And Country.
- SOURCE will be ALLOW which MATCHES, Value 32_3123, 45_312, 34_244_2323

                                                        AND

- COUNTRY will be DENY which MATCHES AU, JP