Postback settings help you to control which postback should be fired to publisher and which should not.
For Example: If you have an offer on CPT and in that you have 2 events: Install and Transaction, and payout is only on 'Transaction' and you don't want to pass Install postback to publisher in this case then you can block Install postback on campaign level.
To access Postback settings, go to particular campaign settings > Postback Setting.
- By default, every publisher will get the postback for conversion and public goal, If you have added publisher postback correctly.
- If you add any publisher in "BLOCK PUBLISHER" column, corresponding to goal name, then apart from that publisher, everyone will get the postback.
- If you add any publisher in "ALLOW PUBLISHER" column, corresponding to goal name, then only that publisher will get postback and the others will not.
You should either use whitelist for publishers on a goal or blacklist. Don't use both, as the rule will be invalid.