The Goal Report Shows you the goal conversion driven by the publisher by campaign wise, you can further modify reporting filter to see data based on Advertiser, Publisher only, City, device, sources, sub-publisher etc. 

Where to find goal report ?

Visit Goal report from Report >> Goal Report from the left menu.


Report Filter

Report Filter is many Data whose aggregated performance is measured.

The report can be Grouped By:

You can select one or more filters together and see the reports


You could select multiple-goal filters like goal id and goal name with the campaign and publisher the advertiser and sort the report. From the advance filter you could select multiple options this will give more transparency in the report and you could fetch your goal report in the perfect manner.


Report Options

Report options are Key performance Index for many performance marketers and they are counted on the basis of Report Filters.


  • You will checkbox (Show CR/EPC based on Approved Conversion), this will show CR/EPC on Approved Conversion, otherwise it is based on Gross Conversion
  • You can checkbox (only show rows having conversions), this will sort the report and show only those campaign which having conversions.

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