To start attributing Google Ads campaigns with Trackier, you must follow these steps.


In your Google Ads dashboard, go to Tools & Settings and Click Linked Accounts.

In the Third-party App Analytics select the Manage & Link section

Click on the + button to add your App Link

From App Analytics Provider Section, you can select the Other Provider as of now.

The next step will ask you for the Provider's ID.

Please Contact Your Account Manager to get the Provider's ID

Once you get the Provider's ID, select your mobile app's platform, IOS or Android, then select your relevant App under Look Up your App.

Click on Create Link ID

Once you click on Create Link ID your data will be visible to you on the main screen and a Link ID will be visible on that same page. You can copy and store this Link ID with you, this link ID will be required to put in Trackier MMP when you will integrate with Google Ads.

Note: You have to repeat these steps to generate Unique Link IDs for each of your Mobile Application.


Setup Google Ads as your integrated partner on Trackier. Once the setup will be done on the Trackier MMP you have to add a Measurement scale of conversions in the Google Ads platform. Follow the below images to set the Converison method for your App.

In your Google Ads Account, Find Tools & Settings, You will see Conversions Under the Measurement section.

Click on New Conversion Action

Select App from the list of Converison Type. Once you select App, you have to select Third-party App Analytics in the next option.

Check the boxes next to first_open of All your Apps, and for each event that you would like to import.

Important: You need to re-import if the Partner Event Identifier is changed in Google Ads

Click Import and Continue and then Done to complete the process.

You will now be able to see your third-party conversion events in the conversion actions table and in Trackier MMP as well. Click on the name of the event to see more details.

Important: Once you Import and complete the Conversion App Process, it might take 8-9 hrs. by google to send the response to the postbacks.


Once you get the Link ID from the Google Ads platform, you have to add the same in your Trackier MMP panel.

Follow the below steps to add the Link ID and activate google Ads Integration.

In case of any query or issue, feel free to drop an email at