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Server to server clicks with Branch

Trackier platform is capable to record server-side clicks from your affiliates and will also be able to mask your advertiser's tracking link.


We have mentioned the necessary steps in detail below.

Please contact your Account Manager to enable this feature

How to set it up?

You will find this setting on your campaign settings page. Once you enable the server-side clicks option, you will be asked for the other two questions.

1. Whitelist pubs for server-side clicks: You will get an option to restrict the server-side clicks only for specific publishers. If no publisher will be selected in this section, it will automatically consider all the publishers.

2. S2S Redirect URL: This is the section where you will have to add the landing page, where you want your publishers to redirect. This will be the final landing page. There are certain changes that need to be done in this URL based on the method you will be using with your advertiser for sending the clicks.

Different methods of adding S2S click tracking

Using GAID/IDFA Parameter

In this case, the device ids will play their role in identifying the server-side clicks. You can find the tracking URL formats in this method down below.

Your advertiser's default campaign URL has to be in this format (the important parts are highlighted):


NOTE: The highlighted parts are must in the tracking link, rest of the parameters can or cannot be there.

And S2S URL that needs to be implemented in the Trackier panel will be the direct URL of the play store, there will be no changes needed in this URL since the GAID and IDFA values will be passed to the advertiser directly and you will receive those values from your publishers.


For any queries or questions, please feel free to drop an email at support@trackier.com

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