At a Glance: This article will guide you through setting up the postback in the correct format, whether it's for your advertiser or publisher.
Overview
Setting up postbacks and tracking links for publishers or configuring the advertiser postback can be a bit complex due to the various parameters and macros involved.
Refer to this quick guide to simplify the process, which provides the specific parameters and macros for different platforms when setting up a postback or tracking link.
Steps for setting up the Publisher's Postback:
Click on Publishers: Postback/Pixels
Click on Actions: New Postback
Select the event for which you want the postback to be fired:
Conversion / Goal / Conversion + Goal
Select the desired Publisher & Campaign
Select Type as "Postback"
Paste the Postback URL provided by Publisher
Select the status of your postback and the conversion status
Click on the 'Add' button.
Your publisher postback is set up successfully.
NOTE
If manually adding multiple postbacks feels time-consuming, you also have the option to upload them via a CSV file. Click here to learn to import postbacks.
Setting up the tracking link for your Publisher:
Campaign—Manage Campaigns
Filter out the required campaign or click the campaign from the list.
Under the Tracking section, select the desired publisher from the dropdown.
Once the tracking link is generated, copy the link.
Sample link:
Share the generated link with your publisher and ask them to replace the click_id macro with their macro.
Click here to find out how to share the postback with your advertiser.
Trackier
Publisher Postback Link
https://PublisherPostbackDomain/acquisition?click_id={p1}&security_token=xxxxx
Publisher Tracking Link
https://YourDomain/click?campaign_id=xx&pub_id=xx&p1={click_id}
Advertiser Postback from Trackier
https://YourDomain/acquisition?click_id={p1}&security_token=xxxxxx
Advertiser Postback when CPS is used
https://YourDomain/acquisition?click_id={p1}&security_token=xxx&sale_amount={amount}
Campaign Preview URL (Final Landing Page URL)
https://YourDomain/click?p1={click_id}&pub_id={source}
Admitad
Publisher Postback in Trackier
http://www.yourserver.com/start.php?offer_id=[[[campaign_id]]]&subid4=[[[p1]]]
SubID : SubID1-SubID4 can be used for subid, subaccount, source_id, affiliate_id, creative_id, and adset_id values.
Publisher Tracking Link from Trackier:
https://YourDomain/click?campaign_id=xx&pub_id=xx&p1={click_id}
Advertiser's Postback from Trackier:
https://YourDomain/acquisition?click_id={subid4}security_token=xxx
Advertiser Postback from Trackier when CPS is used:
https://YourDomain/acquisition?click_id={subid4}&security_token=xxx&sale_amount={payment_sum}
Affise
Publisher Postback in Trackier:
https://PublisherPostbackDomain/postback?clickid={p1}
Publisher Tracking Link from Trackier:
https://YourDomain/click?campaign_id=xx&pub_id={pid}&p1={clickid}
Advertiser Postback from Trackier:
https://YourDomain/acquisition?click_id={sub1}&security_token=xxx
Advertiser Postback from Trackier when CPS is used:
https://YourDomain/acquisition?click_id={sub1}&security_token=xxx&sale_amount={sum}
You can use {sub1} - {sub8} macros to pass the click_id value.
Payout macros:{sum}
Cake
Publisher Postback in Trackier:
https://PublisherPostbackDomain/p.ashx?o=1&e=1&f=pb&r={p1}
Publisher Tracking Link from Trackier:
https://YourDomain/click?campaign_id=xx&pub_id=xx&p1=#reqid#
Advertiser's Postback from Trackier:
https://YourDomain/acquisition?click_id=#s2#&security_token=xxx
Payout macros: #price#
Advertiser Postback from Trackier when CPS is used:
https://YourDomain/acquisitionclick_id=#s2#&security_token=xxx&
sale_amount=#price#
Everflow
Publisher Postback in Trackier:
https://PublisherPostbackDomain/?nid=###&transaction_id={p1}
Publisher Tracking Link from Trackier:
https://YourDomain/click?campaign_id=xx&pub_id={affiliate_id}&p1={transaction_id}
Advertiser Postback from Trackier:
https://YourDomain/acquisition?click_id={sub1}&security_token=xxx
Advertiser Postback from Trackier when CPS is used:
https://YourDomain/acquisition?click_id={sub1}&security_token=xxx&sale_amount={payout_amount}
Payout macros: {payout_amount}
HasOffers / Tune
Publisher Postback in Trackier:
http://PublisherPostbackDomain/aff_lsr?offer_id=xxx&transaction_id={p1}
Publisher Tracking Link from Trackier:
https://YourDomain/click?campaign_id=xx&pub_id={affiliate_id}&p1={transaction_id}
Advertiser's Postback from Trackier:
https://YourDomain/acquisition?click_id={aff_click_id}&security_token=xxx
Advertiser Postbacks from Trackier when CPS is used:
https://YourDomain/acquisition?click_id={aff_click_id}&security_token=xxx&sale_amount={payout}
Use {transaction_id} if using transaction ID or {affiliate_id} if using publisher ID.
Payout macro: {payout}
Impact
Publisher Tracking Link from Trackier:
https://YourDomain/click?campaign_id=xx&pub_id={SubId2}&p1={transaction_id}
Advertiser Postback from Trackier:
https://YourDomain/acquisition?click_id={SubId1}&security_token=xxx
Advertiser Postback from Trackier when CPS is used:
https://YourDomain/acquisition?click_id={SubId1}&security_token=xxx&sale_amount={Amount}
Swaarm
Publisher Postback in Trackier:
https://PublisherPostbackDomain/postback?click_id={p1}
Publisher Tracking Link from Trackier:
https://YourDomain/click?campaign_id=xx&pub_id=xx&p1={pub_click_id}
Advertiser's Postback from Trackier:
https://YourDomain/acquisition?click_id=#{click.publisher.clickId}&security_token=xxx
Advertiser Postback from Trackier when CPS is used:
https://YourDomain/acquisition?click_id=#{click.publisher.clickid}&security_token=xxx&revenue=#{payout.theyGetInDollars}
Tradedoubler
Publisher Tracking Link from Trackier:
https://YourDomain/click?campaign_id=xx&pub_id=xx&p1={epi}
Advertiser's Postback from Trackier:
https://YourDomain/acquisition?click_id=${epi}&security_token=xxx
Advertiser Postback from Trackier when CPS is used:
https://YourDomain/acquisition?click_id=${epi}&security_token=xxx&sale_amount=${orderValue}&revenue={publisherCommission}
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
