Overview
Campaign targeting in Trackier lets you define precise rules that determine which traffic is allowed or blocked for a campaign.
Instead of serving your campaign to all incoming traffic, you can narrow it down by country, device, browser, operating system, publisher, and much more, ensuring your budget is spent on the traffic that matters most.
You can also create custom targeting rules using open parameters passed by publishers or advertisers, giving you full flexibility over how traffic is filtered.
How to Access Campaign Targeting
Go to Campaigns → Manage Campaigns in your Trackier panel
Open the campaign you want to configure targeting for
Navigate to the Targeting tab.
Targeting Variables
Below are different variables that determine which targeting rules can be applied. For instance, if you want to target certain countries, you can select the variable "country" and select the specific country names you want to target in your campaign.
Variable | Example | Variable | Example |
Source | The source value sent by the publisher with the clicks, like 123, xyz, etc. | Creative Name | The name of the creative being sent by the publisher in the click data. |
Operating System | MAC OS, Firefox OS, Chromium OS, etc. | Sale Amount | The targeted sale amount |
Device | mobile, desktop, tablet | Browser | Chrome, Firefox, Safari, etc. |
City | City names all over the world, like Delhi, Chandigarh, etc. | P1-P10 | Any values are being sent in these open parameters by the publishers. |
Region (state) | States all over the world, like New Jersey, New Hampshire, etc. | Sub1-Sub10 | Any values are being sent in these open parameters by the advertisers. |
Country | Countries in the world, such as India, Pakistan, etc. | Referrer | It is the channel from which the traffic came. |
ISP | Airtel Broadband, Jio, etc | Click IP | The IP of the user |
GAID | the device ID of the Android phone of the user, like 8ed47d58-c120-4e5b-aa12-6b6975110ac0 | Conversion IP | The IP of the network/advertiser. |
IDFA | the device ID of the iPhone of the user EA7583CD-A667-48BC-B806-42ECB2B48606
| Device Brand | Samsung, LG, Xiaomi, etc |
App Name | The name of the apps through which the clicks are coming in. | Connection Type | cellular, cable, dial-up, corporate. |
App ID | The ID of the apps through which the clicks are coming in. | Proxy Type | DCH, VPN, TOR, WEB, etc |
Android ID | The Android ID of the user |
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Targeting Rule
You can create a targeting rule for any variable with logic and conditions.
Rule block name: You can give a name to your rule to identify it if you set multiple rules in the same campaign.
Rule Block Condition: You can select between AND / OR.
AND: when you are adding 2 conditions, and both need to be true to pass traffic
.OR: When out of 2 conditions, any one of them should be true to pass traffic.
Event: You can set a targeting rule for any event; it can be on.
ALL
Click Only
Conversion + Goal
Conversion Only
Goal Only
Any Particular Goal in the Campaign
Publishers: Select the publisher for whom the rule needs to be implemented.
Exclude Publisher: You can exclude certain publishers from the targeting rule.
Fallback URL: In case the particular targeting fails, you can set a custom fallback URL in this section.
Fallback Campaign: You can select the campaign to which you want to redirect the traffic if the targeting fails.
Variable: Variable on which you can set targeting; you can use any variable from the above-mentioned list in this section to create the required targeting rule.
Logic: You can select between deny and allow.
Deny: This will block all the traffic that matches the conditions and the value you enter below.
Allow: This will allow all the traffic that matches the conditions and the value you enter below.
Condition: Ensuring precise targeting is crucial for successful results. When it comes to variables like country and city, it's best to stick with the default condition. For other variables such as source, GAID, or IDFA, refer to the examples below and select the conditions that best fit your specific use case.
Matches (default): Country, State, City, Browser, Device.
Exact Match: If you have the exact value, e.g., if you know the exact source value, 43_343, 1223_312312_12312.
Ends with: If your value ends with a certain fixed value. eg: _2323, _23231212
Empty: If the value is empty in the variable, eg, if GAID is mandatory and it is not passed by the publisher
Bigger than: Used with the Sale Amount Variable, so that you can allow conversion that has a sale amount larger than a defined value.
Lesser than: Used with the Sale Amount Variable, so that you can deny conversions that have a sale amount less than a defined value.
Value: You need to enter the value that you need to deny or allow.
Advanced Targeting: This section provides you with additional options for targeting.
You can apply targeting to campaign events like click-only, conversion + goal, conversion only, or goals only. You can select any goal that you have created for your campaign from the drop-down menu.
You will have the option to redirect the traffic to another campaign or URL if the targeting rule gets mismatched or fails that you have set in a specific targeting rule.
Rule block is a special condition that applies when you have two or more targeting applied to your campaign. You can either select AND (traffic is allowed only when all the targeting rules are satisfied) or OR (traffic is allowed even if one of the targeting rules is satisfied), and your targeting will perform accordingly.
Notes:
1. You can add multiple rules by clicking on add new rule block.
2. You can upload a CSV for bulk allow/deny source, GAID, and IDFA.
3. You can upload a maximum of 10k targeting in a single CSV.
Publisher-Specific Targeting
If you want a targeting rule to apply only to specific publishers, select the Publisher-Specific option when setting up the rule. The configuration steps remain the same; you simply specify which publishers to include or exclude from the rule.
This is useful when you want different traffic quality rules for different partners running the same campaign.
Why Use Campaign Targeting?
Ensure campaigns are only served to the intended audience or geography
Block low-quality or irrelevant traffic before it impacts your conversions
Redirect mismatched traffic to a fallback campaign or URL instead of losing it
Apply publisher-specific rules to manage traffic quality at the partner level
Protect campaigns from fraudulent traffic sources like VPNs, proxies, or suspicious IPs.
Expand your knowledge:
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
