Overview
Global Targeting lets you create one targeting setup that you can use for many campaigns. Instead of setting the same rules again and again for each campaign, you can make it once and reuse it whenever needed.
It saves time, keeps things consistent, and makes campaign management easier when you are targeting the same type of audience.
Example:
If you want to target users from specific countries, devices, or operating systems across multiple campaigns, you don’t need to set it up separately each time. Instead, you can create one universal targeting setup that can be used for all your campaigns, which is called Global Targeting.
Why Use Global Targeting
Global targeting is useful for the following:
Managing common targeting settings across multiple campaigns.
Reducing repetitive manual configuration.
Maintaining consistent audience targeting.
Saving time while creating or updating campaigns.
Simplifying campaign optimisation and management.
Use Case:
Suppose you are running multiple mobile app campaigns that only target:
Android users
Traffic from India and the USA
Mobile devices only
Instead of setting these targeting conditions separately for every campaign, you can create one global targeting setup and apply it wherever required.
Use global targeting for commonly repeated audience settings while keeping campaign-level targeting for campaign-specific customisation. This helps maintain both efficiency and flexibility in campaign management
Steps to Set Global Targeting
Step 1: Open the Automation Section
Go to the Automation section from your tracker panel.
Step 2: Click on “Add Targeting Block”
Click the Add Targeting Block button.
A pop-up window will appear where you can configure your targeting settings.
Step 3: Set Up Targeting Settings
Enter the name of the global targeting setup and configure the required targeting parameters such as the following:
Source
Device
GEO
Operating System
Country
Region
City
Other targeting conditions
Once configured, save the targeting block.
To read about campaign settings in detail, click here
Global Targeting works similarly to campaign-level targeting. The main difference is that a global targeting setup can be reused across multiple campaigns instead of configuring targeting individually every time.
Note:
Campaign-level targeting settings are given higher priority than global targeting settings.
Any changes made to Global Targeting may affect all linked campaigns.
Ensure targeting rules are reviewed carefully before applying them broadly.
Use clear and descriptive names for easier management.
Broaden Your Knowledge:
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
