Overview
Global Targeting lets you create one targeting setup that you can use for many campaigns. Instead of setting the same rules again and again for each campaign, you can make it once and reuse them whenever needed.
It saves time, keeps things consistent, and makes campaign management easier when you are targeting the same type of audience.
Example:
If you want to target users from specific countries, devices, or operating systems across multiple campaigns, you don’t need to set it up separately each time. Instead, you can create one universal targeting setup that can be used for all your campaigns, which is called Global Targeting.
Why Use Global Targeting
Global targeting is useful for the following:
Managing common targeting settings across multiple campaigns.
Reducing repetitive manual configuration.
Maintaining consistent audience targeting.
Saving time while creating or updating campaigns.
Simplifying campaign optimisation and management.
Use Case:
Suppose you are running multiple mobile app campaigns that only target:
Android users
Traffic from India and the USA
Mobile devices only
Instead of setting these targeting conditions separately for every campaign, you can create one global targeting setup and apply it wherever required.
Use global targeting for commonly repeated audience settings while keeping campaign-level targeting for campaign-specific customisation. This helps maintain both efficiency and flexibility in campaign management
Steps to Set Global Targeting
Step 1: Open the Automation Section
Go to the Automation section from your tracker panel.
Step 2: Click on “Add Targeting Block”
Click the Add Targeting Block button.
A pop-up window will appear where you can configure your targeting settings.
Step 3: Set Up Targeting Rule:
Use the following fields to set up your targeting rule:
Variable: Select the parameter you want to target, such as Source, Device, City, Country, GAID, IDFA, etc.
Logic: Choose whether to "allow" or "deny" traffic that matches the selected variable.
Rule Block Name: Enter a descriptive name for the rule block. This is useful for identifying and managing multiple rules within the same campaign.
Specific Publishers: Select the publishers you want to include in the rule.
Exclude Publishers: Select the publishers you want to exclude from the rule.
Condition: Choose how the value should be matched. Available options include:
Matches (default)
Exact Match
Starts With
Ends With
Empty
Value: Enter one or more values to match against the selected variable. Multiple values can be added as needed.
Upload CSV: The Upload CSV option allows you to import a list of values for supported variables such as Source, GAID, IDFA, and others. Alternatively, you can manually enter one or more values in the Value field.
When a CSV file is uploaded, the matching condition is automatically set to OR, regardless of the condition selected in the interface. If values are entered manually, the selected matching condition is applied as configured.
To read about all the targeting variables in detail, click here
After completing the configuration, click Save to add the targeting rule block to your campaign.
Global Targeting works similarly to campaign-level targeting. The main difference is that a global targeting setup can be reused across multiple campaigns instead of configuring targeting individually every time.
Note:
Campaign-level targeting settings are given higher priority than global targeting settings.
Any changes made to Global Targeting may affect all linked campaigns.
Ensure targeting rules are reviewed carefully before applying them broadly.
Use clear and descriptive names for easier management.
Broaden Your Knowledge:
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
