At a Glance: Postback Integration is necessary to record the conversations on our Trackier's platform from the advertiser's end. To do the same, we need to share the server postback URL by adding the correct Macros and parameters on the Trackier's panel.
Overview
Advertiser Server Postback Integration is a crucial component of performance marketing and conversion tracking. It involves sending conversion data from the advertiser’s server to Trackier once a specific user action is completed, such as a lead, registration, or purchase. This server-to-server communication ensures accurate, real-time tracking without relying on browser-based methods, making it more reliable and secure for attribution.
Note:
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Where to find the Advertiser Postback?
An advertiser-level postback can be fetched from two places in the platform.
First Method: Using the Advertiser Manage Section
For Campaign Advertiser Global Postback
Navigate to the Advertiser Manage section.
Select the advertiser for whom you want the postback URL, and then locate it on the right side of the page.
For Network Global Postback
Go to your Profile.
You can find the Global Postback URL under the Application section.
Second Method: From Campaign Homepage
To view postback details, simply select any campaign. At the bottom-right corner of the page, you'll find the "Conversion Tracking" section.
There, you'll see both the Campaign Advertiser Global Postback and the Network Global Postback listed.
Campaign Advertiser Global Postback:
Below the postback options, you will find several useful checkboxes. Here is a description of each:
Pass Macro:
You can select the check box to append any macros to the postback URL, and the same will be updated to the postback URL.
Coupon:
To append the coupon code details to the postback url we can use the check box for the same purpose.
Order ID:
We can use the check box to append the Order ID to the postback URL, and the same will be reflected in the postback URL.
Product SKU:
The product SKU details can be added to the posback URL in case the client wants these details, and this checkbox can be used for the same purpose.
ADD goal value and goal ID:
We can append the goal value and goal ID to the postback URL using these options.
Change Domain:
Network Global Postback
Note:Here you can find a list of all the parameters that can be used for the postback to get information from the advertiser.
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Setup Campaign
Before sharing the postback with the advertiser, it is important to create the campaign on Trackier with the URL provided by the advertiser.
Add Goal as per the information shared by the advertiser. (If needed)
Note:You have to create goals on the panel based on the data given to you by the advertiser.
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Generating Default And Goal Postback URLs
Your default conversion can be anything; it depends on the type of campaign you are running.
Goals can be installation, Registration, Purchase, etc.
In case you want to generate postback for the goal, select the checkbox Add goal value and then select the goal value from the drop down.
TIPS:For example, you are running an install-type campaign in which you want to track the following attributes:
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Your default postback will be:
Advertiser Global Postback
Network Global Postback
Testing And Troubleshooting Postback
Share the Default and Event Postback With advertisers, make sure they replace the needed macro with their own macro.
Share the test link with the advertiser so that they can do a system post-back test.
Check the logs to determine if there was a successful conversion from the advertiser's end.
If you don't get a conversion, check the postback hit received from advertisers to check the error.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to Trackier's Support or using the in-platform chat feature.
