With many advertisers now offering new customers extensive discounts and digital coupons, it’s likely a coupon code needs to be applied towards your user's next online activity. Trackier Coupon Code tracking unlocks a powerful new way to track performance from your partners.


This feature is available in Enterprise Plan. Please contact your Account manager to know more.

Add a New Coupon Code

  • To add a new Coupon Code, go to the "Coupon Codes" section under campaign. Click on "New Coupon Code" and fill in the details.

  • Fill in the below details -

  • Code: You will receive the code from the advertiser's end. The code is not case-sensitive. You can use it either in the caps form or the small form. Though it is advised to use the coupon code in the Caps form only.
  • Campaign: Select the campaign on which the coupon will be applicable.
  • Type: Select the type of campaign in this option. The different types of coupon codes are described below:
    • Generic - These coupon codes are valid for all publishers. It is mandatory for the publishers to use the tracking link generated from the Trackier platform only to record the conversions through the postback.
    • Exclusive - These coupon codes are valid for only one particular publisher. The conversions will track irrespective of the tracking link. It is not mandatory to use the Trackier's tracking link to record the conversions. The user can use the direct landing page that is added to our platform.
    • Unique - This coupon type works in the same way as the exclusive ones. The only difference in this type is that the coupons can only be used only once. Once the conversion is tracked at our end with this type of conversion, no other conversion will be recorded with that particular code. 
  • Publisher: You can whitelist coupon codes for the publishers or you can block the publishers for the same purpose as well.
  • Description: Information about your coupon code will be added to this section.
  • Start Date: This feature is optional. If you want to set a particular time from which the coupon code tracking should work, you can set the starting time here.
  • End Date: This feature is optional. If you want to set a particular time from which the coupon code tracking should work, you can set the ending here.
  • Status: If you want to set the status of a particular coupon code as pending or expired, you can do from this option.

If you wish to add any payout along with the coupon code you can do that as well by filling in the details

Now the publishers can also add coupon codes which will be in pending state until and unless admin approves it. Incase admin rejects it will go in expired state with rejection reason. Admin will be duly notified if the publisher adds any coupon code

How to Bulk Import Coupons

Tracker gives you the flexibility to bulk upload the coupons into the campaigns. With the help of the import coupon code option you can skip your manual work of adding coupons one by one, you can create a CSV file of the coupon codes and directly upload it into the panel.

Please find below the required and optional fields which you have to follow while creating the coupon codes CSV file. 

  • CSV column fields:
    1. adid - Campaign ID | (Required)
    2. pid - Publisher ID | (Optional)
    3. coupon_code - Coupon Code | (Required)
    4. coupon_type - Coupon Type | (Optional, Allowed: generic, one_time, exclusive)
    5. description (Optional)
    6. start_date (Optional in YYYY-MM-DD format)
    7. end_date (Optional in YYYY-MM-DD format)
  • Coupon Type can be any of the following: generic, exclusive, one_time
  • Campaign ID and publisher ID column should contain numeric ID only
  • Only 5000 rows allowed are allowed per CSV import

How to setup Coupon Tracking

The conversions can be tracked either through the server-to-server postback or through iframe/image pixel. See the details below to know more about how it can be used.

Coupon Code macro is &coupon_code

Setup in s2s Postback


Setup in iframe/image Pixel

<iframe src="https://demo.gotrackier.com/pixel?adid=58551xxxxxxxxxx0d760817f711&coupon_code={ADV_COUPON_MACRO}" scrolling="no" frameborder="0" width="1" height="1"></iframe>

Coupon Report

  • You can access the coupon report from the conversion report by adding a coupon code filter and checking whether a conversion has been recorded from a coupon code.

Troubleshooting Postback From Debug Report

  • You can access Postback debug report from the sidebar. Go to Advertiser > Postback Hit received. You can access the pixel log from a particular campaign or advertiser info page. 

If you wish you can prioritize coupon over click. Let's say that a publisher has directed a user to your website and have used a coupon code for discount of some other publisher so by enabling this option you can give preference to coupon details. Go to Customize -> Campaign -> Enable the "Prefer coupon code over click"

List of errors

    When particular is not allowed on a particular coupon but send conversion through that coupon code.

    When Coupon Code is inactive or not in use.

    When Conversion Recorded after coupon code is expired.

    When the coupon is used before the start date.

    When the publisher sent conversion from the wrong coupon code.

    When the coupon is used for the wrong campaign