Trackier provides a feature of attaching deep-link to the publisher’s tracking link for any campaign. These deep links can redirect the users to a particular section of the final landing page.
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Where to find it?
This option is available in the publisher tracking link section. You can append deep link in the publisher tracking link easily by ticking the Deep-link checkbox in the tracking section and placing the web URL in the provided field.
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Adding parameters to deep link
- If the client wishes to add/append some UTM parameters with the deep-link then the same can be achieved by adding parameters in the “UTM Tracking/Append URL” option in the basic campaign settings. Once saved, these parameters will be appended to final landing page URL.
- Go to Campaign >> Manage Campaign >> Your campaign >> Settings >> Basic settings >> "UTM Tracking/Append URL”.
- For instance, if a brand say Flipkart is using deep linking directly for its website and there is no third-party tool involved in between there will be no need to add the macros"&url" as a parameter. Also, these macros are specific to Trackier. It can have a different naming convention as per different platforms such as for adjust can be "&path".
How to implement deep linking in your campaigns?
- Ensure to insert &url={url} in the URL of your campaign in case there is a tracking software involved in between. This will basically pass url macro to your publisher. Without this URL it won't be of any use to generate a deep link
- In case the campaign is direct there is no need to add any additional parameter to the campaign URL
- Generate the Tracking URL for any particular publisher.
- Click on the deep link check box.
- Share the deep link with the publisher. They will see a text box below their tracking link where they can insert their deep link.
Example format for adding UTM tracking parameters: ?utm_source=trackier&utm_medium={aff_name}Incase of any issues, please mail us at support@trackier.com