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Deep Links

Trackier provides a feature of attaching deep-link to the publisher’s tracking link for any campaign. These deep links can redirect the users to a particular section of the final landing page.


Use Case  

This feature is helpful when you want to redirect the traffic to different sections of the campaign landing page.

Where to find it?

This option is available in the publisher tracking link section. You can append deep link in the publisher tracking link easily by ticking the Deep-link checkbox in the tracking section and placing the web URL in the provided field.


Publishers also have the option to add deep links in the publisher's tracking links of approved offers through their own Trackier's interface.

  • If the client wishes to add/append some UTM parameters with the deep-link then the same can be achieved by adding parameters in the “UTM Tracking/Append URL” option in the basic campaign settings. Once saved, these parameters will be appended to final landing page URL.
  • Go to Campaign >> Manage Campaign >> Your campaign >> Settings >> Basic settings >> "UTM Tracking/Append URL”.
  • For instance, if a brand say Flipkart is using deep linking directly for its website and there is no third-party tool involved in between there will be no need to add the macros"&url" as a parameter. Also, these macros are specific to Trackier. It can have a different naming convention as per different platforms such as for adjust can be "&path".

How to implement deep linking in your campaigns?

  • Ensure to insert &url={url} in the URL of your campaign in case there is a tracking software involved in between. This will basically pass url macro to your publisher. Without this URL it won't be of any use to generate a deep link
  • In case the campaign is direct there is no need to add any additional parameter to the campaign URL 
  • Generate the Tracking URL for any particular publisher.
  • Click on the deep link check box.
  • Share the deep link with the publisher. They will see a text box below their tracking link where they can insert their deep link.

Example format for adding UTM tracking parameters: ?utm_source=trackier&utm_medium={aff_name}

Incase of any issues, please mail us at support@trackier.com

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