Campaigns are the foundation of any Marketing company. In this industry, campaigns are also referred to as offers. Campaigns can be thought of as the main epicentre from which all information is stored and passed to publishers and advertisers, respectively.

Campaigns can generate tracking links, set multiple targeting options, select revenue and payout, and set different goals and goal values. Campaigns can upload their creatives and everything else.

In this knowledge base, you will learn how to create a campaign step by step.


How to create a Campaign

You can find the Create Campaign >Campaign Wizard tab in the Campaign section on the left side of the panel.


Campaigns are also referred as Offers among different platforms and levels.

All the functions shown below, while creating the campaign have their usual meanings and some are explained below: 

Hit "create" once the details are filled correctly.


  1. Choose an Objective: What is the main objective of your campaign.? Either it is conversions or app installs or sales, etc. Needs to be mentioned here.

    ~~Conversions to track leads, acquisitions, actions, etc and to pay your publishers based on CPA

    ~~Sale to track Sales. Upsell of any e-commerce product or when you want to pay your publisher on the basis of percentage of revenue and to pay your publishers based on CPS

    ~~App Installs to track app installs, events, cohort, retention, etc. make sure you are integrated with and to pay your publishers based on CPI

    ~~Leads to track lead generated from the traffic and to pay your publisher based on CPL.

    ~~Impressions to track the number of views of any banner or creative and to pay your publishers based on CPM

    ~~Clicks for Cost per Volume campaigns and offers

  2. Advertiser: Choose the advertiser from which you got this offer.

  3. Title: Choose the relevant title for your campaign.

  4. Description (Optional): This block can include inside details about the campaigns.

  5. KPI (Optional): KPI basically contains the necessary details about the different targeting that the publisher needs to take care of before bringing traffic on the same.

  6. Preview URL: The preview URL should include the Link of the main landing page. For Example: If it is a CPI campaign, then the Preview URL will have the link to the play store.

  7. Conversion Tracking: Trackier platform allows you to track the campaigns in multiple different ways as described below.

    ~~Server Postback - Also knows as s2sintegration. In this process, the postbacks are shared with the advertiser and publishers. Using the correct macros and parameters the URLs are added and integration is being done accordingly.

    ~~Image Pixel - Multiple image pixels are being added at the Thank you page or the ending page, as soon the registration or the objective has been completed the image pixel is being fired and the conversion is recorded.

    ~~iFrame Pixel -A single pixel is being added at the ending page. Hence when the page is reached during the objective the pixel fires, and the conversion is recorded.

  8. Primary tracking Domain: In this field, you have to select the domain that will be used to track the campaign recordings from the publisher's traffic.

  9. Default Campaign URL: This field will have the Tracking URL which you will get from the advertiser. Here at this step, you will add Trackier's macros for the successful tracking process. To know more about the macros, go to this link.

  10. Category: Choose the respective Category based on the campaign that you are running.

  11. Status: You can set the status for the publishers. Either the campaign is paused or active or deleted. It can be selected from here.

    Click on NEXT after filling in all the necessary details.

Setup Revenue and payout

  1. Method: you are able to set the revenue and payout of the campaign either by a default way or tier specific way. The tier specific way is being introduced on later stages once the campaign has been created successfully.

  2. Currency: Select the currency you want to run the campaign for. It can be based on the Geo used for the campaign as well.

  3. Revenue: The revenue is the amount that you will be getting from the advertiser for the completion of the goal.

  4. Geo Coverage:  This field should be filled with the GEO's in which you want the campaign to run. Basically, the traffic that will be coming for this campaign can be from any Geo but the conversions from the Geo's mentioned here will only be considered for the payment.

  5. Payout: The payout is the amount that you will be giving to your publishers based on each conversion.

    Click on NEXT after filling in all the necessary details.

Advanced Settings

  1. Visibility: This part controls the visibility of the campaign to your publishers.

    ~~Public: The offer will be visible to all the publishers on their panel and they can run the offer anytime.

    ~~Ask for Permission: The offer is visible to the publishers on their panel, but they will not be allowed to run the campaign without your permission.

    ~~Private: The offer will not be visible to any of your publisher. They will be able to see and run the campaign only when they are approved by you or your team.

  2. Default Goal Name: You can change the name of the default goal for the campaign. If not selected the name will be set "Default" automatically.

  3. Default landing page name: You can give a name to your default landing page. It is useful when you have multiple landing pages in the campaign.

  4. Thumbnail (Optional): You can add the thumbnail of your campaign which will be shown whenever someone accesses the campaign.

  5. App Name (Optional): You can add an App Name for your campaign.

  6. Unsubscribe URL (Optional): It will include the link used in the email creative for the campaign.

  7. App ID (Optional): This field can contain the App ID for your campaign.

  8. External Offer ID (Optional): External Offer Id can be set for the campaign in this field.

  9. Redirect Type: Trackier provides you 4 types of Redirections.

    ~~302 Redirect - This is the default redirection while creating the campaign.

    ~~302 Redirect with the hidden referrer - The source/referrer is hidden in this redirection. The rest work is the same.

    ~~200 Redirect - This redirection is used when the ads have to be run on Facebook.

    ~~200 Redirect with the hidden referrer - The source/referrer is hidden in this redirection. The rest work is the same.

  10. Devices: You can select the devices for which the campaign will work and for which the campaign will not work.

  11. Operating System: You can set the OS for which the campaign will work and for which the campaign will not work.

  12. Carrier Targeting: This will add the restrictions for the multiple Carrier ISP's on the campaign. Leave it blank to allow all the ISP's.

  13. Deep Link: You can Enable and Disable the Deep linking feature in the campaign through this field. 

    Click on NEXT after filling in all the necessary details.

Setup Targeting

With our advanced targeting feature, you can create highly specific rules for targeting a campaign to your preferred audiences. In Trackier, you’ll find common targeting rules, such as browser type, device brand, and operating system. Additionally, you have the option to define and manage your own targeting rules.

  • Rule Block name: You can give Name to your Rule, to identify the rule if you set multiple rules
    in the campaign.

  • Rule Condition Block: You can select between AND / OR.
    • AND- when you are adding 2 conditions and both need to be TRUE to pass Traffic.
    • OR - When out of 2 Condition Any one of them should be True to pass traffic.

  • Event: You can Set Targeting rule any event, it can be on.
    • ALL
    • Click Only
    • Conversion + Goal
    • Conversion Only
    • Goal Only
    • Any Particular Goal in Campaign

  • Publishers: Select the Publisher on which rule needs to be implemented.
  • Exclude Publisher: You can exclude certain publishers from the targeting Rule.
  • Fallback URL: In case the particular targeting fails where should traffic redirect to, you can set custom URL in this section.
  • Fallback Campaign: You can select the campaign on which you want to redirect the traffic.
  • Variable: Variable on which you can set targeting on, above you got all the list which you can use in this section to create a required targeting RULE.
  • Logic: You can select between Deny and Allow.
    • Deny: This will block all the traffic which matches conditions and the value you enter below.
    • Allow: This will Allow all the traffic which matches conditions and the value you enter below.
  • Condition: This is a very important part of the targeting. For any Variable which is defined globally as country, city, etc use Default for any other like source, GAID, IDFA use condition mentioned below whichever suits you.
    • Matches (default): For Country, State, City, Browser, Device.
    • Exact Match: if you have the exact value, eg if you know exact source value 43_343, 1223_312312_12312.
    • Ends with: If your value ends with a certain fixed value. eg: _2323, _23231212
    • Empty: If Value is Empty in the variable: eg: if GAID is mandatory and it is not passed by publisher
    • Bigger than: Used with Sale Amount Variable, so that you can allow conversion which have a sale amount bigger than a defined value.
    • Lesser than: Used with Sale Amount Variable, so that you can deny conversion which have a sale amount lesser than a defined value.
  • Value: You need to enter the value that you need to Deny/ Allow. 

    Click on NEXT after filling in all the necessary details.

Setting CAP

If you have a budget from the advertiser for the campaign then you can automatically pause the campaign and use the traffic for different offers. You can Set CAP for

  • Day
  • Month
  • Lifetime

This can be set for the whole campaign or for a specific publisher or group of the publisher for a campaign. There are following types of CAP that can be set on a Campaign

  • Gross Conversion
  • Approved Conversion
  • Payout
  • Gross Revenue
  • Gross Clicks
  • Pending Payout
  • Pending Revenue

  • Type: This Define on which KPI you want to set CAP
    • Gross Conversion
    • Approved Conversion
    • Payout
    • Gross Revenue
    • Gross Clicks
    • Pending Payout
    • Pending Revenue
  • Goal: If you have multiple Goals or Events in a campaign then you can also add a CAP on Goals as well. if you leave "--" that means it is on default Goal of the campaign.
  • Publisher:  If you Select any Publisher then it will be Publisher Specific CAP, otherwise it will be Campaign Level if you select "ALL".
  • Publisher CAP Visibility: You can Control CAP visibility on Publisher Interface.
    • If you select Public then CAP will be visible to them on Offer level.
    • If you select Private then CAP will not be visible.
  • Publisher CAP Type: If you select 5 different Publisher then you have the option to set CAP on them, then you can select.
    • Each of them will get X Number of CAP on daily/monthly/Lifetime.
    • Group means, together those 5 publishers will have X number of CAP on daily/monthly/Lifetime.
  • Landing Pages:  If you have added Multiple Landing Pages in the Campaign, then you can set CAP on Landing pages.
  • GEOs: If you have Multiple GEOs on the campaign then you can set CAP on GEO Level As well.

    Click on NEXT after filling in all the necessary details.

Setup Creatives

Campaign creatives in Trackier platform allow you to host and upload all creative related to a campaign at one place as these creatives are used by publishers to drive conversions to campaigns.

Trackier provides an infrastructure to host and serve these creatives for you and your publishers. You can upload as many creative you need.

  • Creative Types – Trackier supports the following
    • Banner Image
    • Drive/DropBox Link
    • Email Creative
    • Landing Page
    • Video
    • HTML Ad
    • Native Ad Image
    • Other Asset
  • Campaign – Select the proper creative type and then further select the campaign with which you want to associate this creative.
  • Title – Enter Title and Description which will be visible to publishers and advertisers and select status to be active for the creative to be visible else select Inactive or Hidden.
  • File – Upload creative file size max 50MB
  • Description (Optional) – Add description about the creative you have uploaded

    Click on NEXT after filling in all the necessary details.

Setup Scheduling

You can set a particular period of time for the campaign. The Campaign will run or the Tracking link will work during that time period only. 

Hit the FINISH button to create your campaign successfully. if any required field is missing this will let you know about it.

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