The Trackier Hourly Reports Guide helps clients monitor campaign performance on an hour-by-hour basis, making it easier to identify traffic trends, performance spikes, and optimization opportunities in real time.

Instead of waiting for end-of-day reports, Hourly Reports provide immediate visibility into important metrics such as:

This helps businesses react faster and optimize campaigns more efficiently.
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Campaign performance can change significantly throughout the day depending on:

Hourly Reports help clients:

A campaign starts receiving low-quality traffic for several hours, but the issue is identified only at the end of the day.

The team notices a sudden drop in conversion rate within an hour and immediately pauses the traffic source.

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You will find multiple groups and reporting options in the advanced filter report in the hourly report. With these multiple filters, you can select multiple filters according to the campaign and publisher and fetch the report in detail and in an optimized manner.

Campaign: Name of the campaign.

Campaign ID: Unique campaign ID

External offer ID: An external offer ID is available on the other platform; for example, if a campaign has been fetched via API, then it will come with an external offer ID.

Campaign Long ID: It is used while making operations through the API.

Campaign status: It replicates the status of the campaign. It can be categorized as active, pending, paused, disabled, deleted, suspended, or expired.

Campaign GEO: GEO of the campaign where it is targeted to be run.

Objective: Objective of the campaign (CPA, CPS, CPL, CPC, etc)

Publisher: Name of the publisher assigned; this filter is used to view the reports publisher-wise.

Publisher ID: Unique publisher ID; this filter can also be used to view the data publisher-wise.

Publisher Long ID: It is used while making operations through the API.

Source: Name of the publisher's publisher.

Publisher Manager: The publisher manager is assigned to the publisher who made that conversion.

Advertiser: Name of the advertiser who created or gave that campaign to the publisher.

Advertiser Manager: Name of the advertiser's manager who is assigned to your panel.

Currency: The currency of the campaign.

Goal ID: Goal ID for which conversion has occurred.

Goal Name: Name of the goal created in the campaign; this filter is used to view the report goal-name-wise.

Smart link: It replicates that for which smart link conversion has been made.
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Referrer campaign: The conversion that is referred by a different campaign (For example, if there is a Campaign 1 where CAP or targeting is applied and Campaign 2 is set as the fallback campaign for it, in that case, Campaign 1 is the referrer campaign for Campaign 2)

Referrer campaign ID: Campaign ID of the referrer campaign.

Landing Page: The landing page on which the user has landed after clicking on the publisher's link.

Landing Page ID: It refers to the unique ID of the landing page.

Operating system: Name of the operating system of the user's device (i.e Android, Windows, Linux, IOS)

Device: Device type of the user (i.e Computer, mobile)

City: Name of the city from which the user has made this conversion.

Region: Name of the region from which the user has made this conversion.

Country: The country code of the country from which the user has made this

conversion.

Carrier: Internet service provider.

Hour: To view the data hour-wise, determine the number of clicks received during each hour of the day.

Date: To view the data date-wise.

Month: To fetch the campaign data month-wise.

Week: This filter tells you the number of weeks for which you are viewing the data.

Year: This option is used to view the data year-wise.

Category: You can assign a category to the campaign during its creation; the same will be visible in this filter option (for example, news, tech, politics, entertainment, etc)

Connection type: This filter shows the connection type of the user; it can be a cellular, cable, or other connection type.

App ID: Every app store, like Apple Store or Play Store, has a unique app ID associated (specific to CPI campaigns).

App Name: Name of the app for which the campaign is being run (CPI-specific).

Browser: Name of the browser using which the user to make this conversion.

​Unique clicks: number of unique clicks received on the campaign.

Rejected clicks: The number of rejected clicks might be due to targeting or any other postback settings.

Clicks: Number of clicks on the campaign.

Gross clicks: The number of gross clicks includes rejected, approved, and all clicks on the campaign.

Impression: Number of impressions received on the campaign; please click here to read about impressions.

Rejected impressions: number of rejected impressions due to postback settings or targeting.

Campaign revenue: it is a fixed revenue amount that is set in the campaign.

Campaign payout: it is a fixed payout amount that is set in the campaign.

Payout: Total payout amount made in this campaign.

Revenue: Total revenue amount made in this campaign.

Profit: The profit amount made by this campaign.

Approved conversions: number of approved conversions.

Earnings per click: The amount set by the advertiser per click.

Conversion Rate: The conversion rate is essentially the proportion of conversions; for example, if a campaign receives 1000 clicks and results in 100 conversions, the conversion rate would be 10%.

Sale Amount: Sale amount received in postback.

Pending conversion: number of conversions that are pending approval by the advertiser.

Cancelled conversion: number of the cancelled conversions by the advertiser.

Rejected conversions: number of rejected conversions by system.

Extended conversions: the number of conversions for which the hold period is set—you can read about it here.

Gross conversions: Number of gross conversions, including rejected, pending, approved and cancelled conversions

Gross revenue: The gross revenue amount includes the total pending and approved revenue amount.

Gross profit: The gross profit includes the whole profit amount, including pending, approved, etc.

Pending sale amount: The sale amount that is pending approval.

Gross sale amount: The gross sale amount includes the whole pending, approved sale amount, etc.

Pending payout: payout amount that is pending approval.

Pending revenue: revenue amount that is pending approval.

Extended sale amount: The sale amount of Extended conversion (the number of conversions for which the hold period is set—you can read about it here.)

Extended payout: The payout of extended conversions.

Extended revenue: the revenue of extended conversions.

ROI: Release order ID

RPU: RPU stands for revenue per user, which is calculated as (gross revenue/gross conversion)

CPA: CPA stands for cost per acquisition
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You can add the hourly report widget to the dashboard to keep it handy. Once you have added it, it will be visible below on the dashboard like this.

We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.