Overview
Trackier provides the option to set one or multiple landing pages for your campaign. The following points will provide a comprehensive overview of the functionality and various use cases.
What is a Landing Page?
A landing page is the destination page where users are redirected after clicking a tracking link. It is designed to drive a specific action such as installs, signups, purchases, or registrations.
Why add landing pages?
Many times, you might want to send traffic to different landing pages for your campaigns. One such case is when you require A/B testing for your landing pages to see which one brings better conversions, or you might want to have different payouts for each landing page that your traffic lands on.
In such cases, instead of creating a new campaign for each landing page, you can add multiple URLs/landing pages to one offer. Once the different URLs are added, it allows the publishers to designate what URL they wish to send traffic to from the tracking link card on the campaign page on their panels, as shown in the picture below.
When you are setting landing pages, you can also set a CAP on each of them separately or a single CAP on all the landing pages.
The feature for landing pages is very helpful when you are running a campaign in the same country but targeting different user segments.
Adding a Single Landing Page
To add a landing page, go to the particular campaign's settings and navigate to landing pages.
Go to the landing page and click on "+Add New."
Add the following details to create a landing page:
Title: set the title for that landing page.
Preview URL: Enter the preview URL of the landing page here.
Destination URL: Enter the final URL here. This URL will be provided to you by the advertiser.
Type: Here you can choose from the landing page and Pre-landing page.
Status: You can set the status to Active or Pause for the landing pages.
Specific Pubs: You can include or exclude specific publishers for your landing page.
Targeting Rule: You can set the targeting rule for country, region, city, and ISP.
Rule Value: Enter the country, region, city, and ISP name.
Enable Time Targeting: You can set a different timezone and add targeting.
Description: You can add a note for internal purposes.
Note: You can now check if the URL given for any page is valid or not. In case you enter the wrong URL, it will pop out an error message: "Please enter valid URL." |
Adding Bulk Landing Page
If you have multiple landing pages, you can bulk upload them by clicking Import Landing Pages.
Note: You need to be ready with a CSV with the same fields mentioned in the form and upload it from this section.
If you have multiple landing pages, you can bulk upload them by clicking Import Landing Pages using a CSV file. The CSV should include: trackier
Field | Required? |
| Required |
| Required |
| Required |
| Optional |
| Optional |
| Optional |
Adding a Landing Page in Tracking URL
You can add a landing page to the tracking URL if you want to promote only one landing page.
If you have set targeting on a particular landing page for a country, state, or city, then you can use a simple tracking URL without adding any landing page to it. It will automatically open a targeted landing page based on the user's location.
Example:
https://demo.gotrackier.com/click?campaign_id=16&pub_id=30413&url_id=41
This allows publishers to select a specific landing page directly from the tracking link.
Landing Page In Report
To check the performance of landing pages for the campaign or publisher, go to the specific campaign or publisher report and select the option for landing pages from the report filter.
Use case:
Let's take a look at a use case here where you have multiple landing pages for different locations, and you would want to apply a split to each location for the multiple landing pages at each location.
To achieve this, you would need to follow the steps here:
Go to the targeting card on the campaign page and add the targeting rule/block for the different locations. You can refer to the article here for targeting. The only difference here would be that you should go to the 'advanced options' and select the 'Rule Block Condition' as OR.
Once all the rules are created, you should go to the settings card of the campaign page and select the landing page option, where you should select the targeting block as the 'Type' on the landing page and add the landing pages with the split enabled, and the respective landing pages should be added with the split percentages.
Broaden your knowledge: |
Why Add Multiple Landing Pages?
Adding multiple landing pages helps optimize campaign performance by allowing:
A/B testing of different pages
Better conversion optimization
GEO or audience-specific targeting
Multiple user flows under one campaign
Separate CAP and targeting management for each page
Instead of creating multiple campaigns, you can manage all landing pages within a single campaign.
Conclusion
Multiple landing pages in Trackier help improve campaign flexibility, targeting, and optimization by allowing advertisers to manage different user flows and testing strategies within a single campaign. Proper landing page setup and targeting ensure better user experience, accurate tracking, and improved campaign performance.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
