At a Glance: This article will provide a quick overview of View Through Attribution (Impression Tracking). |
What is View through Attribution (VTA)?
View-through attribution is also known as impression tracking. This is a method for measuring the impressions that result in installations, or the impressions that play a role in an eventual install. View-through attribution can be configured in two different ways.
App attribution platforms, like Appsflyer, Branch, Singular, etc. (In case we are using any app attribution platform)
Direct web campaign
If you want to work on view-through with your advertiser using MMP, you need to ask them to share the view-through URL, which you will place in Trackier, and campaign creation will be as usual.
Impression tracking focuses on counting the number of times an ad is displayed, providing a measure of ad exposure. View-through attribution goes a step further by attempting to attribute conversions to ads based on the user's exposure to them, acknowledging the potential impact of viewing an ad on subsequent user actions.
If you want to work on view-through with your advertiser using MMP, you need to ask them to share the view-through URL, which you will place in Trackier, and campaign creation will be as usual.
How to enable view-through attribution?
To activate view-through attribution, navigate to Campaign Settings and select the Impression Tracking option. Then, enable the Allow Impressions button and switch on View-Through Attribution.
If you want to whitelist publishers for view-through attribution, you can do that as well
If you want to see server-side impressions, you can just enable the button for the same. You can either include or exclude publishers from this.
In case you are using any app attribution platform, you need to add the MMP view through the attribution URL in the box given (Impression URL) and make sure to pass {imp_id} in their parameter to record the impression id.
Once the required information is updated and saved, go back to the campaign info page, generate an impression pixel, and share it with your publisher to get it placed on the required page to get impression data.
How do you make sure it will work with your MMP partner?
To ensure your setup is fine, you need to get gaid, idfa, and other required information from your publisher end in the Trackier Impression URL and pass the same to the Impression or view-through attribution URL of the MMP partner. Find all the macros that are supported in the Impression URL from here.
How do you make sure it will work with direct advertisers?
The advertiser with whom you are integrated with iFrame/image pixel will directly work; you just need to make sure you have shared the impression URL with the publisher and enabled view-through attribution in settings.
Where to find view-through attribution reporting?
You can check whether the conversion is attributed to the view-through method in the Conversion Report.
Search for "Is View Through Attribution" and click on Search. We will be introducing a dedicated report soon.
Broaden your knowledge: |
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