Cap settings are used to setup a limit to specific KPIs on a daily, monthly or lifetime basis.


Introduction About CAP

If you have a budget from the advertiser for your campaigns, then you can automatically pause the campaign and use the traffic for different converting offers by adding CAPs. You can set CAP for

  • Day
  • Month
  • Lifetime

This can be set for the whole campaign or for a specific publisher or group of the publisher for a campaign. There are following types of CAP that can be set on a Campaign

  • Gross Conversion
  • Approved Conversion
  • Pending Conversion
  • Payout
  • Gross Revenue
  • Gross Clicks
  • Clicks(Excluding rejected clicks)
  • Pending Payout
  • Pending Revenue
  • Impressions
  • Gross Sale Amount

To set a CAP, go to Particular Campaign > Settings > CAP

CAP will take approximately 10 minutes to get activated in tracking and a similar time to get paused, so there might be some spillover clicks on the tracking URL till 10 minutes after CAP is reached.

Adding A CAP

Go to CAP and click on +Add New.

  • Type: This defines the KPIs for which you want to set CAP
    • Gross Conversion
    • Approved Conversion
    • Payout
    • Gross Revenue
    • Gross Clicks
    • Pending Payout
    • Pending Revenue

  • Goal: If you have multiple goals or events in a campaign, then you can also add a CAP on goals as well. If you leave "--" that means it is on default goal of the campaign.

  • Publisher: If you select any publisher then it will be publisher specific CAP, otherwise it be campaign level if you select "ALL".

  • Publisher CAP Visibility: You can control CAP visibility on publisher interface.
    • If you select public then CAP will be visible to them on offer level.
    • If you select private then CAP will not be visible.

  • Publisher CAP Type: If you select 5 different publishers, then you have the option to set CAP for them, then you can select from:
    • Each of them will get X number of CAP on daily/monthly/lifetime.
    • Group means, combine those 5 publishers will have X number of CAP on daily/monthly/Lifetime.

  • Landing Pages:  If you have added Multiple Landing Pages in the Campaign, then you can set CAP on Landing pages.

  • GEOs: If you have Multiple GEOs on the campaign then you can set CAP on GEO Level As well.

When a CAP for a campaign is reached, then the campaign tracking link will be paused by the system. Similarly, when a CAP for a publisher, Geo or landing page is reached, then the traffic for the specific publisher, Geo or landing page will be automatically paused by the system, and you can see the message on the 'campaign info' page.

  • Daily: Setting CAP for the Daily budget.

  • Monthly: Setting CAP for Monthly Budget.

  • Hourly: If you choose "Gross click" and want to apply a cap on clicks per minute you simply write a value in hours and it will divide that into minutes. Please ensure to enable the "Distribute evenly on minute basis" button.

  • Lifetime: Setting CAP for Lifetime of Campaign.

  • CAP Over Delivery: If Over Delivery is set to be YES then traffic will be not paused but spillover conversions will still be canceled and Only applies to the daily cap.

  • TimeZone: If your advertiser is in a different timezone and to sync CAP 24 hours clock with their timezone you set the different timezone on a CAP level.

  • Redirect: Once CAP is reached and the campaign is paused and you have selected "CAP Over Delivery" as NO, then there are multiple options where the traffic can be redirected.
    • You can redirect the traffic to a blank page.
    • You can redirect the traffic Different Campaign
    • You can redirect the traffic Smart Link.
    • You can redirect the traffic Fallback URL.

CAP Flow Chart

If the cap is over and the publisher's tracking link is paused and you are changing the cap manually, for that particular day you have to enable the tracking link of that publisher manually on your own. The system will keep a check from the next day onwards.

CAP Report

You can check the progress of the CAP with the CAP report, to access the report go to Report > CAP Report.

You can get the reporting for how much % of CAP is reached.