TABLE OF CONTENTS

Introduction About CAP


If you have a budget from the advertiser for the campaign then you can automatically pause the campaign and use the traffic for different converting offers. You can Set CAP for

  • Day
  • Month
  • Lifetime

This can be set for the whole campaign or for a specific publisher or group of the publisher for a campaign. There are following types of CAP that can be set on a Campaign


  • Gross Conversion
  • Approved Conversion
  • Payout
  • Gross Revenue
  • Gross Clicks
  • Pending Payout
  • Pending Revenue


To set a CAP, go to Particular Campaign > Setting > CAP


CAP will take ~10 min to get Actiaved in tracking and same time to get paused, so might see some click on the tracking URL even after 10 min when CAP is reached.


Adding A CAP


Once you are inside setting page go to CAP and click on +Add New


  • Type: This Define on which KPI you want to set CAP
    • Gross Conversion
    • Approved Conversion
    • Payout
    • Gross Revenue
    • Gross Clicks
    • Pending Payout
    • Pending Revenue
  • Goal: If you have multiple Goals or Events in a campaign then you can also add a CAP on Goals as well. if you leave "--" that means it is on default Goal of the campaign.
  • Publisher:  If you Select any Publisher then it will be Publisher Specific CAP, otherwise it be Campaign Level if you select "ALL".
  • Publisher CAP Visibility: You can Control CAP visibility on Publisher Interface.
    • If you select Public then CAP will be visible to them on Offer level.
    • If you select Private then CAP will not be visible.
  • Publisher CAP Type: If you select 5 different Publisher then you have the option to set CAP on them, then you can select.
    • Each of them will get X Number of CAP on daily/monthly/Lifetime.
    • Group means, combine those 5 publishers will have X number of CAP on daily/monthly/Lifetime.
  • Landing Pages:  If you have added Multiple Landing Pages in the Campaign, then you can set CAP on Landing pages.
  • GEOs: If you have Multiple GEOs on the campaign then you can set CAP on GEO Level As well.


Whe CAP on Campaign or Publisher or Geo or Landing Page is reached then Campaign or specifically that publisher, Geo Or landing page tracking link will be paused by the system. and you can see the message on the Campaign Info page.




  • Daily: Setting CAP for the Daily budget.
  • Monthly: Setting CAP for Monthly Budget.
  • Lifetime: Setting CAP for Lifetime of Campaign.
  • CAP Over Delivery: If Over Delivery is set to be YES then traffic will be not paused but spillover conversions will still be canceled and Only applies on the daily cap.
  • TimeZone: If your advertiser is in different timezone and to sync CAP 24 hours clock with their timezone you set the different timezone on a CAP level.
  • Redirect: Once CAP is reached and the campaign is paused and you have selected "CAP Over Delivery" as NO the what should be done to the traffic?
    • You can redirect the traffic to a blank page.
    • You can redirect the traffic Different Campaign
    • You can redirect the traffic Smart Link.
    • You can redirect the traffic Fallback URL.


CAP Flow Chart



CAP Report


You can check the progress of the CAP with the CAP report, to access the report go to Report > CAP Report.


You can get the reporting for how much % of CAP is reached.