At a Glance: This article helps to understand the use of conversion reports and the steps to view and analyse the same.
With the conversion report, you can measure the performance of every campaign with a date range filter and advanced reporting options.
For example, if you want to know which campaign drove the most traffic to your platform last Friday, this step-by-step guide will assist you.
You can segregate the report based on the different groups by options available, such as campaigns, click ID, conversion ID, status, etc. Also, you can export the conversion log CSV file from the Export CSV button to view the reports offline.
Checking Conversion Report
Go to the Report option from the side menu and click on "Conversion Report.".
Note: Now you can save the conversion report and create a quick link to access it whenever you want with zero hassle, with the option of "Save report" on the conversion report page.
Report Filter
We have a lot of options and filters available in the conversion report; you can apply them and check the data according to your requirements.
Below is the description of a few filters:
Publisher Name: Name of the publisher who made the conversion.
Publisher ID: The publisher ID of the publisher who made the conversion.
Publisher Manager: The publisher manager is assigned to the publisher who made that conversion.
Source: Publisher's publisher.
Advertiser: Name of the advertiser who created or gave that campaign to the publisher.
Advertiser Manager: Name of the advertiser's manager who is assigned to your panel.
Sale Amount: Sale amount that is received through postback.
Original Sale Amount: The original sale amount is usually the same as the sale amount; it can only be seen differently if the campaign currency is different.
Original sale currency: the currency that is received through postback.
Campaign Name: Name of the campaign.
Landing Page: The landing page on which the user has landed after clicking on the publisher's link.
Campaign Categories: You can assign a category to the campaign during its creation; the same will be visible in this filter option (for example, news, tech, politics, entertainment, etc)
Goal ID: Goal ID for which conversion has occurred.
Goal Name: Name of the goal for which conversion has occurred.
Goal value: the goal value for which the conversion has occurred.
You can read about the above three options in detail here.
Payout: The payout that has been defined for that campaign.
Revenue: revenue that has been set for that campaign.
Currency: The currency of the campaign.
Smart link: For which smart link has the conversion been made?
Conversion IP: IP address of the user when this conversion has occurred.
Click IP: IP address of the user when the click was performed.
City: Name of the city from which the user has made this conversion.
Region: Name of the region from which the user has made this conversion.
Country: The country code of the country from which the user has made this
conversion.
Carrier: Internet service provider.
Latitude: Latitude of the IP address of the user.
Longitude: The longitude of the IP address of the user.
Browser: Name of the browser using which the user has made this conversion.
Operating system: Name of the operating system of the user's device (i.e Android, Windows, Linux, IOS)
Device: Device type of the user (i.e Computer, mobile)
Device language: the device language of the user.
Conversion ID: A unique conversion ID provided by the advertiser.
Click ID: Trackier click ID.
Click-to-conversion time: The time that it took to convert the click into a conversion.
Conversion method: This field shows if the conversion method was postback or pixel.
Note: A system note that provides a small description of conversion if the conversion status is not "approved.".
Conversion GEO: GEO of the user when the conversion has occurred.
Created status: status of the campaign when it was created.
Click time: The time when the click was performed for any conversion.
External offer ID: An external offer ID is available on the other platform; for example, if a campaign has been fetched via API, then it will come with an external offer ID.
Install-to-event elapsed time: "The install-to-event time is the duration elapsed between the installation and the completion of the first event.
Type: There are 3 types of conversion types:
Conversion: It appears when the conversion is for the default goal.
Sale: appears for CPS campaigns
Goal: If conversion is for any goal that is created.
Referrer campaign: The conversion that is referred by a different campaign (For example, if there is a Campaign 1 where CAP or targeting is applied and Campaign 2 is set as the fallback campaign for it, in that case, campaign 1 is the referrer campaign for Campaign 2)
Connection type: This filter shows the connection type of the user; it can be a cellular, cable connection, etc.
IDFA: This filter option allows you to see the information received in IDFA, which is the Apple ID of the user.
App ID: Every app store, like the Apple Store or Play Store, has a unique app ID associated with it (specific to CPI campaigns).
App Name: Name of the app for which the campaign is being run (CPI-specific).
Android ID: This field contains the Android ID of the user.
Source Encoded: This option contains an encoded form of source.
FBclid: It is for a Facebook click ID.
Click user agent: This field displays the device + operating system of the user.
External user ID: The external user ID is similar to the external offer_id; if publishers have some ID that doesn't exist in our panel, then we give an extra parameter to store that.
Attribute touch type: This field indicates whether the click occurred first or the impression (there are two values you will find in this field, either impression or click).
Conversion Cancel reasons
The table below contains error messages along with their corresponding reasons, which may be displayed in the report.
error message | condition | reason |
Global Targeting doesn’t allow conversion to be approved | targeting | The conversion originated from outside the campaign's targeted areas. |
Campaign Targeting doesn’t allow conversion to be approved | targeting | The conversion originated from outside the campaign's targeted areas. |
The CAP does not allow the conversion to be approved | CAP | The conversion cancelled because the conversion cap has reached |
The clicks have reached cap | CAP | If conversions are received but display as cancelled after the cap is reached, it may be because the clicks were attributed before the cap was reached. |
Due to campaign status “paused,” the conversion stands cancelled | campaign status | If a conversion is generated while the campaign is paused, the conversion status will be marked as canceled. |
The advertiser may/may not write a note. | advertiser side rejection | Conversions that do not meet agreed upon terms can be manually cancelled by the advertiser. |
The Fraud detection rules do not allow the conversion to be approved | fraud detection rules | If the system detects fraudulent conversions as per the rules , the conversions will be cancelled |
Broaden your knowledge:
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
