At a glance: This article will walk you through the various details that you can obtain from your advertiser by using a postback URL.

Parameters For Advertiser Postback URL

Here you will find the list of parameters that Trackier supports for advertiser S2S integration. For each parameter, place the appropriate advertiser macro to get the required information.

Parameter	Description	Parameter	Description
click_id	You need to ask the advertiser to add their click id macro equal to this parameter in a postback.	txn_id	You can get a unique ID for each unique sale or registration; this ID is generated by the advertiser system. This is also called order ID or lead ID.
sale_amount	We get the sale amount from the advertiser for the CPS campaign and set the payout and revenue of the campaign based on that.	goal_value	Create a goal and add the goal value to this parameter.
sub1-sub10	Open parameters so that you can get any information from the advertiser's end.	revenue	Use this parameter to get a dynamic payout from your advertiser
currency	To get the currency of the payout from the advertiser.	status	Get the status of the conversion. Check below what we support and how to use it.

Note:

To use status in the postback:

Approved
Cancelled
Rejected
Pending

You can ask the advertiser to send us the status based on the conversion they have recorded. So, for example, if the conversion is pending on their end, they will fire a postback with &status=pending.

Things To Know

You can get Advertiser server postback as per a campaign or as per an advertiser on the subsequent information page:

In Campaign: Open the particular campaign you have created, scroll down at the bottom right, and you will find the Conversion Tracking card.
In Advertiser: Open Advertiser from the menu on the left, then click Manage and choose an Advertiser. The postback URL is located on the right-hand side.

Both of them are the same; whichever is more convenient, you can use them.

We have chosen an example from a campaign:

We have chosen an example from an advertiser's page:

Advertiser Postback URL

For the Default goal: It can be anything which you are going to track first for the user, eg: Install, registration, etc.

https://demo.vnative.co/acquisition?click_id={ADVERTISER_CLICK_ID_MACRO}&security_token=bxxxxxxxxxx3 &txn_id={ADVERTISER_MACRO_FOR_TXN_ID}&sub1={MACRO__ADV}

For any subsequent goal: It is for subsequent events that take place after the default goal, For example, if the default goal is install then the subsequent goal could be registration, purchase, deposit, etc.

https://demo.vnative.co/acquisition?click_id={ADVERTISER_CLICK_ID_MACRO}&security_token=bxxxxxxxxxxxxxxxxxx3&goal_value=register&txn_id={ADVERTISER_MACRO_FOR_TXN_ID}&sale_amount={ADVERTISER_SALE_AMOUNT_MACRO}&sub1={MACRO__ADV}

*Here, you need to ask the advertiser to place their macro against Trackier's parameter.

Advertiser iframe/image Pixel

For the Default goal: It can be anything which you are going to track first for the user, eg: Install, registration, etc.

*Here, you need to ask the advertiser to place their macro against Trackier's parameter.

Pro Tip:

Trackier Parameter = {Advertiser_macro}
You need to ask the advertiser to place their macro
To verify in Tracking URL, let's say advertiser click id is going in parameter aff_sub, then in
- In the tracking link, it will be &aff_sub={click_id}
- In the postback URL, it will be click_id={aff_sub}
Use Server Postback when the advertiser is using some tracking network, and Pixel when it is a direct advertiser/brand without any tracking platform.

If our postback URL has been put on the advertiser's end and you are still unable to track conversions, please follow these troubleshooting instructions.

We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.

Publisher Tracking Link Parameters and Postback Macros

Advertiser Server Postback Integration

Integrating with Impact via Postback

Quick Guide

Extract Postback Parameters