Parameters For Advertiser Postback

Modified on: Tue, 30 Aug, 2022 at 2:45 PM

When you are integrating with Advertiser with Server Postback and Pixel you can get certain information via postback URL.

TABLE OF CONTENTS

Parameter For Advertiser Postback URL
Example:

Parameter For Advertiser Postback URL

Here you will get the list of macros that Trackier support for Advertiser s2s Integration.

Macro	Description	Macro	Description
Most Used Parameter
click_id	You need to ask the advertiser to add their click id macro equal to this parameter in a postback.	txn_id	You can get a unique id for each unique sale or registration, this ID is generated by the Advertiser system.
sale_amount	We get the sale amount from the advertiser for the CPS campaign and set the payout and revenue of camp based on that.	goal_value	Create a goal and add the goal value in this parameter.
sub1-sub10	Open parameters so that you can get any information from the advertiser's end.	revenue	to get a dynamic payout from your advertiser
currency	TO get Currency of payout from the advertiser.	status	Get the status of the conversion. Check below what we support. and how to use it.

Note
To use status in the postback

approved
cancelled
rejected
pending

You can ask the advertiser to send us the status based on the conversion they have recorded. So, for example, conversion is pending on their end then they will fire postback with &status=pending.

Example:

Things To Know

You can get Advertiser server postback in the particular campaign and in particular advertiser info page

In Campaign: Open particular campaign you have created scroll down at bottom right you will find Conversion Tracking Card
In Advertiser: From the left menu open Advertiser > Manage > Particular Advertiser > On the right-hand side you will find the postback URL

Both of them are the same, whichever is convenient you can use.

We take an example with one in campaign

Advertiser Postback URL

Default: it can be anything which you are going to track first for the user eg: Install, registration, etc.

https://demo.vnative.co/acquisition?click_id={ADVERTISER_CLICK_ID_MACRO}&security_token=bxxxxxxxxxx3 &txn_id={ADVERTISER_MACRO_FOR_TXN_ID}&sub1={MACRO__ADV}

Goal: It is for subsequent events that take place after the default goal, For ex, if the default goal is install then the subsequent goal could be registration, purchase, deposit, etc

https://demo.vnative.co/acquisition?click_id={ADVERTISER_CLICK_ID_MACRO}&security_token=bxxxxxxxxxxxxxxxxxx3&goal_value=register&txn_id={ADVERTISER_MACRO_FOR_TXN_ID}&sale_amount={ADVERTISER_SALE_AMOUNT_MACRO}&sub1={MACRO__ADV}

So here, you need to ask the advertiser to replace it with their macro.

Advertiser iframe/ image Pixel