When you are integrating with Advertiser with Server Postback and Pixel you can get certain information via postback URL.
TABLE OF CONTENTS
Parameter For Advertiser Postback URL
Here you will get the list of macros that Trackier support for Advertiser s2s Integration.
Macro | Description | Macro | Description |
---|---|---|---|
Most Used Parameter | |||
You need to ask the advertiser to add their click id macro equal to this parameter in a postback. | txn_id | You can get a unique id for each unique sale or registration, this ID is generated by the Advertiser system. | |
sale_amount | We get the sale amount from the advertiser for the CPS campaign and set the payout and revenue of camp based on that. | goal_value | Create a goal and add the goal value in this parameter. |
sub1-sub10 | Open parameters so that you can get any information from the advertiser's end. | revenue | to get a dynamic payout from your advertiser |
currency | TO get Currency of payout from the advertiser. | status | Get the status of the conversion. Check below what we support. and how to use it. |
![]() To use status in the postback
You can ask the advertiser to send us the status based on the conversion they have recorded. So, for example, conversion is pending on their end then they will fire postback with &status=pending. |
Example:
Things To Know
You can get Advertiser server postback in the particular campaign and in particular advertiser info page
- In Campaign: Open particular campaign you have created scroll down at bottom right you will find Conversion Tracking Card
- In Advertiser: From the left menu open Advertiser > Manage > Particular Advertiser > On the right-hand side you will find the postback URL
Both of them are the same, whichever is convenient you can use.
We take an example with one in campaign
Advertiser Postback URL
Default: it can be anything which you are going to track first for the user eg: Install, registration, etc.
https://demo.vnative.co/acquisition?click_id={ADVERTISER_CLICK_ID_MACRO}&security_token=bxxxxxxxxxx3&txn_id={ADVERTISER_MACRO_FOR_TXN_ID}&sub1={MACRO__ADV} |
Goal: It is for subsequent events that take place after the default goal, For ex, if the default goal is install then the subsequent goal could be registration, purchase, deposit, etc
https://demo.vnative.co/acquisition?click_id={ADVERTISER_CLICK_ID_MACRO}&security_token=bxxxxxxxxxxxxxxxxxx3&goal_value=register&txn_id={ADVERTISER_MACRO_FOR_TXN_ID}&sale_amount={ADVERTISER_SALE_AMOUNT_MACRO}&sub1={MACRO__ADV} |
So here, you need to ask the advertiser to replace it with their macro.
Advertiser iframe/ image Pixel
Default: it can be anything which you are going to track first for the user eg: Install, registration, etc.
<iframe src="https://demo.gotrackier.com/pixel?adid=5ecxxxxxxxxxxxxxx71{ADVERTISER_MACRO_FOR_TXN_ID}&sub1={MACRO__ADV}" scrolling="no" frameborder="0" width="1" height="1"></iframe> |
Goal: It is for subsequent events that take place after the default goal, For ex, if the default goal is install then the subsequent goal could be registration, purchase, deposit, etc
<iframe src="https://demo.gotrackier.com/pixel?adid=5ecxxxxxxxxxxxxxxxx0671&goal_value=register&txn_id={ADVERTISER_MACRO_FOR_TXN_ID}&sale_amount={ADVERTISER_SALE_AMOUNT_MACRO}&sub1={MACRO__ADV}" scrolling="no" frameborder="0" width="1" height="1"></iframe> |
So here, you need to ask the advertiser to replace it with their macro.
For any queries, mail us at support@trackier.com