When you are integrating with Advertiser with Server Postback and Pixel you can get certain information via postback URL.


Parameter For Advertiser Postback URL


Here you will get the list of macro Trackier support for Advertiser s2s Integration.


MacroDescriptionMacroDescription
Most Used Parameter

click_id

you need to ask the advertiser to add their click id macro equal to this parameter in a postback.

txn_idyou can get a unique id for each unique sale or registration, this ID is generated by the Advertiser system.
sale_amountget the sale amount from the advertiser for the CPS campaign and set payout and revenue of camp based on that.goal_valuecreate a goal and add the goal value in this parameter.
sub1-sub10Open Parameter so that you can get any information from the advertiser end.revenueto get a dynamic payout from your advertiser
currencyTO get Currency of payout from the advertiser.
status
Get the status of the conversion. check below what we support. and how to use


Note

To use status in the postback 
  • approved
  • cancelled
  • rejected
  • pending

You can ask the advertiser to send us the status based on the conversion they have recorded. so for the eg conversion is pending on their end then they fire postback with &status=pending.



Example:



Things To Know


You can get Advertiser server postback in the particular campaign and in Parituclar advertiser info page


  • In Campaign: Open particular campaign you have created scroll down at bottom right you will find Conversion Tracking Card
  • In Advertiser: From the left menu open Advertiser > Manage > Particular Advertiser > On the right-hand side you will find the postback URL


Both of them are the same, whichever is convenient you can use.


We take an example with one in campaign



Advertiser Postback URL


Default: it can be anything which is first you are going to track for user eg: Install, registration anything.


https://demo.vnative.co/acquisition?click_id={ADVERTISER_CLICK_ID_MACRO}&security_token=bxxxxxxxxxx3&txn_id={ADVERTISER_MACRO_FOR_TXN_ID}&sub1={MACRO__ADV}


Goal: It is for subsequent events that take place, let's say when the user made the install like registration then purchase, and so on.

https://demo.vnative.co/acquisition?click_id={ADVERTISER_CLICK_ID_MACRO}&security_token=bxxxxxxxxxxxxxxxxxx3&goal_value=register&txn_id={ADVERTISER_MACRO_FOR_TXN_ID}&sale_amount={ADVERTISER_SALE_AMOUNT_MACRO}&sub1={MACRO__ADV}


So here, you need to ask the advertiser to replace it with their macro.



Advertiser iframe/ image Pixel 


Default: it can be anything which is first you are going to track for user eg: Install, registration anything.


<iframe src="https://demo.gotrackier.com/pixel?adid=5ecxxxxxxxxxxxxxx71{ADVERTISER_MACRO_FOR_TXN_ID}&sub1={MACRO__ADV}" scrolling="no" frameborder="0" width="1" height="1"></iframe>



Goal: It is for subsequent events that take place, let's say when the user made the install like registration then purchase, and so on.

<iframe src="https://demo.gotrackier.com/pixel?adid=5ecxxxxxxxxxxxxxxxx0671&goal_value=register&txn_id={ADVERTISER_MACRO_FOR_TXN_ID}&sale_amount={ADVERTISER_SALE_AMOUNT_MACRO}&sub1={MACRO__ADV}" scrolling="no" frameborder="0" width="1" height="1"></iframe>


So here, you need to ask the advertiser to replace it with their macro.


Tip

  • Trackier Parameter= {Advetiser_macro}
  • You need to ask the advertiser to tell their macro
  • To verify in Tracking URL let's say adv click id is aff_sub then in 
    • Tracking link it will be like &aff_sub={click_id}
    • Postback URL it will be like ?click_id={aff_sub}
  • Use Server Postback When Advertiser has some tracking panel, And Pixel when it is a direct advertiser without any tracking platform.