All About SKAdnetwork

All About SKAdnetwork

Updated over a week ago

At a Glance: This article helps you understand what SKAdnetwork is and how we can get attribution from it.

SKAdnetwork or StoreKit Ad Network, is a way to get attribution data from Apple against successful installs and post-installs. The process of integration starts with getting a SKAdnewtork ID from Apple.

How does the whole process work?

  • App Owner Needs to Integrate Adnetwork/publisher SKAdnetwork ID inside Mobile SDK

  • Whoever is running the ad in the chain needs to use Adnetwork's SKAdnetwork ID in the advertising app whose SKAdnetwork ID is integrated into the App SDK.

  • Once Apple gets the install with the SKAdnetwork Signature, it will postback to the respective Adnetwork anytime in 24 hours.

  • The Adnetwork Tracking platform will receive the postback and redirect that post back directly to the MMP partner.

  • Now, after doing attribution, MMP will fire the privacy postback of the network with just the campaign ID and publisher ID as the main information.

What is the postback flow?


APP B, which is getting promoted by the Adnetwork

APP A, which is used to display the APP B ad.

  • The ad signature is added in App B, which has your Skadnetwork ID.

  • On another app, an ad for APP B is being displayed.

  • The user clicks on the ad and is redirected to the App Store.

  • The user makes the install.

  • Apple will check the signature added to the ad and Skadnetwork ID in the SDK

  • In 24 hours, Apple will send a postback to you.

Once Apple Fire postback to Trackier, further flow would be.



Skadnetwork Limitations

  • Publisher ID will work in the range of 1-100 for per campaign or APP ID

  • Postback will be fired once every 24 hours.

  • No click ID is associated in the process

  • You can't send or receive any extra information.

  • View-through attribution is not supported.

  • Audience building would be hard.

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