The Network has an option to use traffic for better utilization on Trackier Panel, you can now set any fallback URL and if any conditions are not met then traffic on a particular offer will be redirected to Fallback URL.
So These are the condition when traffic is redirected to the Fallback URL.
- When Campaign Targeting/Restriction is set and it fails then Trafic redirected to Fallback URL.
- When Advertiser Targeting/Restriction is set and it fails then Trafic redirected to Fallback URL.
- When CAP is set and it is reached then traffic is redirected to Fallback URL.
You can place any link as Fallback URL, on which you want traffic if you want to divert traffic on some campaign, we suggest to add some internal publisher and create a tracking link and add that link as Fallback URL, this will help you to track conversion on Trackier Panel.
How to set Fallback URL At Campaign Level
Go to Particular Campaign > Settings > Fallback Traffic
Here you can add campaign level FallBack URL. Also, You could Select a Particular campaign as Fallback.
How to set Fallback URL At Advertiser level
Go to particular Advertiser > Settings > Basic
How to set Fallback URL At Global levels
Go to Customize > Tracking