This article is intended for ad networks that want to integrate with the AppsFlyer NativeTrack™ solution. AppsFlyer can send Trackier attribution data for both installs and in-app events.
TABLE OF CONTENTS
To begin integration, provide AppsFlyer with both the attribution link URL and the postback URL. The URLs are needed for reporting purposes. This article explains how to build these URLs.
The integration will be done with Network Level Event and Install Postback, so you do not need to change the Postback if you are working with multiple advertisers, |
Appsflyer has recently added a postback management section for the partners where you can setup the macros for the attribution links and setup the postback for your partner panel yourself without any interference from Appsflyer's end.
Attribution link URL
This section provides the base attribution link and related parameter descriptions.
Attribution link parameters
Appsflyer has introduced a section for the partners where they can define the parameters to include by default in the attribution link.
| AppsFlyer parameter | Trackier macro | Description |
|---|---|---|
Click ID | {click_id} | Request the ID for each user session |
Site ID | {publisher_id} | ID of the Publisher promoting an offer |
Campaign ID | {camp_id} | Offer ID |
| Sub Site ID | {source} | ID of the Sub publisher promoting and offer |
| Sub param 1 | {idfa} | Apple Identifier For Advertising |
| Sub param 2 | {gaid} | Google Advertising ID Macro |
Once the setup is done, click on save. The attribution link for all the partner applications will automatically be updated with the macros and parameters.
Postback URLs for install and in-app events
Appsflyer provides the partners access to define the postback they get when an install or in-app event is attributed to your ad network.
Setting Endpoint addresses:
You have to set your default postback endpoints here. Enable the install and in-app event postback toggle and setup the endpoints as instructed below:
Install postback URL
http://network.yourdomain.com/acquisitionIn-app event postback URL
http://network.yourdomain.com/acquisitionOnce the endpoints have been setup, you have to map the appsflyer's parameters with your receiving parameters and add some custom parameters as well.
Postback parameters
| AppsFlyer parameter | Your receiving parameter | Install checkbox | In-app event checkbox |
|---|---|---|---|
| Click ID | click_id | to be checked | to be checked |
| Sub param 1 | idfa | to be checked | to be checked |
| Sub param 2 | gaid | to be checked | to be checked |
| Event name | goal_value | keep unchecked | to be checked |
Custom parameters
| AppsFlyer parameter | Your receiving parameter | Install checkbox | In-app event checkbox |
|---|---|---|---|
security_token | platform global security token | to be checked | to be checked |
Once the setup is done, click on save and your postback setup will be completed.
Finalizing your registration
Already integrated with AppsFlyer? Setup the postback and attribution link as per the above mentioned instructions.
Not yet integrated with AppsFlyer? Get referred from your advertiser and become their partner, or contact the appsflyer team via their partner contact page.
You will find the postback and attribution link details from the panel itself, Go to Automation > Integration > MMP Partner > Appsflyer.
You will find there the following:
- Network Level Install Postback
- Network Level Event Postback
- Trackier Macro List
- Sample Attribution URL
In case of any issue, mail us at support@trackier