This article is intended for ad networks that want to integrate with the AppsFlyer NativeTrack™ solution. AppsFlyer can send Trackier attribution data for both installs and in-app events. 


To begin integration, provide AppsFlyer with both the attribution link URL and the postback URL. The URLs are needed for reporting purposes. This article explains how to build these URLs.


The integration will be done with Network Level Event and Install Postback, so you do not need to change the Postback if you are working with multiple advertisers,

Appsflyer has recently added a postback management section for the partners where you can setup the macros for the attribution links and setup the postback for your partner panel yourself without any interference from Appsflyer's end.

This section provides the base attribution link and related parameter descriptions.

Appsflyer has introduced a section for the partners where they can define the parameters to include by default in the attribution link.


The attribution links in the following table are mandatory
See complete parameter lists for:

AppsFlyer parameterTrackier macroDescription

Click ID


Request the ID for each user session

Site ID


ID of the Publisher promoting an offer 

Campaign ID


Offer ID

Sub Site ID
ID of the Sub publisher promoting and offer
Sub param 1
Apple Identifier For Advertising
Sub param 2
Google Advertising ID Macro

Once the setup is done, click on save. The attribution link for all the partner applications will automatically be updated with the macros and parameters.

Postback URLs for install and in-app events

Appsflyer provides the partners access to define the postback they get when an install or in-app event is attributed to your ad network.

Setting Endpoint addresses:

You have to set your default postback endpoints here. Enable the install and in-app event postback toggle and setup the endpoints as instructed below:

Install postback URL

In-app event postback URL

Once the endpoints have been setup, you have to map the appsflyer's parameters with your receiving parameters and add some custom parameters as well.

Postback parameters 

AppsFlyer parameter
    Your receiving parameter
Install checkbox
In-app event checkbox
Click IDclick_idto be checkedto be checked
Sub param 1
idfato be checkedto be checked
Sub param 2
to be checked
to be checked
Event name
keep uncheckedto be checked

Custom parameters

AppsFlyer parameter
Your receiving parameter
Install checkbox
In-app event checkbox

platform global security token 

to be checked

to be checked

Once the setup is done, click on save and your postback setup will be completed.

Finalizing your registration

Already integrated with AppsFlyer? Setup the postback and attribution link as per the above mentioned instructions.

Not yet integrated with AppsFlyer? Get referred from your advertiser and become their partner, or contact the appsflyer team via their partner contact page.

You will find the postback and attribution link details from the panel itself, Go to Automation > Integration > MMP Partner > Appsflyer.
You will find there the following:

  • Network Level Install Postback
  • Network Level Event Postback
  • Trackier Macro List
  • Sample Attribution URL

In case of any issue, mail us at support@trackier