Now you can track conversions that are being generated even by users seeing your ads. View-through attribution helps you to track the same, it can be set up for both

  • App attribution platforms, like Appsflyer, Branch, Singular, etc.
  • Direct web campaign

If you want to work on view-through with your advertiser using MMP, you need to ask them to share View-though URL which you will place here. and campaign createing will be like as usual.


How to Enable View-Through Attribution


To enable the view-through attribution, go to particular Campaign > Setting > Impression Tracking > Enable it and then enable view through attribution




you need to add MMP view through attribution URL in the box given and make sure to pass {imp_id} in their click id parameter. 


After this go back to the campaign info page and generate an impression pixel and share it with your publisher to get it placed on the required page, so that you can get impression data. 



How to Make Sure It Will Work With MMP Partner? 


To make sure your setup is fine you need to get gaid,idfa, and other required information from your publisher end in the Trackier Impression URL and need to pass the same to Impression or view-through attribution URL of MMP partner.


Find all the macros that are supported in Impression URL from here




How to Make Sure It Will Work With Direct Advertiser?


With the advertiser, you are integrated with iFrame/image pixel It will directly work, you just need to make sure you have shared the impression URL to the publisher and enabled the View-Through attribution in settings


View-Through Attribution Reporting


Currently, you can check if the conversion is attributed by the View-through method or not from the Conversion Report.


 

Search for "Is View Through Attribution"and click on search. we will be introducing dedicated report soon.